The Sales Officer is responsible for driving sales and market growth for the company’s ice cream products within the assigned territory. The role involves developing and maintaining distributor and retailer relationships, expanding market coverage, achieving sales targets, ensuring product availability, and strengthening the company’s brand presence in the market.

Key Responsibilities

- Achieve assigned monthly, quarterly, and annual sales targets.
- Develop and maintain strong relationships with distributors, dealers, retailers, and key customers.
- Identify and develop new market opportunities and outlets within the assigned territory.
- Ensure effective market coverage and regular outlet visits.
- Generate orders and ensure timely execution and delivery of products.
- Monitor product availability, stock levels, and market movement.
- Ensure proper placement and visibility of ice cream products at retail outlets.
- Implement company sales schemes, promotions, and marketing activities.
- Monitor competitor activities, pricing, products, and market trends.
- Collect market feedback and communicate customer requirements to the management.
- Coordinate with distribution, logistics, dispatch, and accounts teams for smooth order execution.
- Ensure proper handling of returns, damages, expiry, and stock-related issues.
- Maintain accurate daily sales reports, market visit reports, and customer records.
- Follow up on outstanding payments and support timely collection from customers.
- Ensure compliance with company sales policies, procedures, and reporting standards.




- Support the company in increasing market share, distribution reach, and brand visibility.

Key Performance Indicators (KPIs)

- Achievement of assigned sales targets
- New outlet acquisition
- Distributor and retailer network expansion
- Primary and secondary sales growth
- Market coverage and productive calls
- Product availability and visibility
- Collection and outstanding control
- Reduction of returns and damages
- Effective implementation of promotional schemes

Candidate Profile

Education:

- Graduate in any discipline preferred.
- Candidates with qualifications in Marketing, Business Administration, or Sales will be an advantage.

Experience:

- 1–3 years of experience in FMCG, Ice Cream, Food & Beverage, or Consumer Goods sales preferred.
- Freshers with strong communication and sales aptitude may also be considered.

Skills Required:

- Strong communication and negotiation skills
- Customer relationship management
- Market development and sales execution
- Target-oriented approach
- Good knowledge of the local market
- Basic reporting and analytical skills
- Ability to work independently and as part of a team
- Good interpersonal and problem-solving skills

Other Requirements

- Two-wheeler and valid driving licence preferred/required, depending on territory.
- Willingness to travel extensively within the assigned territory.
- Ability to work in a fast-paced FMCG sales environment.
- Robust focus on achieving targets and developing the market.

Ideal Candidate

Pay: ₹18,000.00 - ₹23,000.00 per month

Work Location: In person

📌 Senior Sales Officer (Kovilpatti)
🏢 LAZZA ICE CREAMS
📍 Kovilpatti