We are looking for a Performance Marketing Executive with hands-on experience managing Google Ads and Meta Ads campaigns. The candidate should be comfortable with day-to-day campaign execution, optimization, reporting, research, and basic tracking. The role will involve working on both Ecommerce/DTC and B2B lead generation campaigns for Indian and international clients.
Key Responsibilities
● Set up, manage, and optimize Google Ads and Meta Ads campaigns.
● Perform daily account hygiene and performance checks.
● Conduct keyword, audience, and competitor research.
● Monitor campaign budgets and performance.
● Execute creative, audience, keyword, and campaign tests.
● Analyse metrics such as ROAS, CAC, CPA, CPL, CTR, CPC, and CVR.
● Prepare weekly and monthly performance reports.
● Identify underperforming campaigns and suggest optimizations.
● Perform basic landing page and funnel analysis.
● Identify and troubleshoot conversion tracking issues.
● Support media planning and campaign scaling under senior guidance.
Required Skills
● 1–2 years of hands-on performance marketing experience.
● Strong working knowledge of Google Ads and Meta Ads Manager.
● Ability to independently set up and manage standard campaigns.
● Positive understanding of campaign optimization and performance metrics.
● Basic knowledge of conversion tracking and attribution.
● Strong analytical and problem-solving skills.
● Good working knowledge of Google Sheets.
Tools & Platforms
● Google Ads
● Meta Ads Manager
● Google Analytics 4
● Google Tag Manager
● Google Merchant Center
● Google Sheets
● Looker Studio
● Shopify
Preferred Experience
● Experience with Ecommerce/DTC and lead generation campaigns.
● Understanding of Google Search, Shopping, Performance Max, and Meta prospecting/remarketing campaigns.
● Familiarity with Shopify and Merchant Center.
● Experience working on Indian or international client accounts.