Senior Digital Marketing Executive

Responsibilities

Develop and Execute Digital Marketing Strategies

- Create and implement comprehensive digital marketing strategies to achieve business objectives and drive online growth.

- Analyse market trends and competitor activities to identify new opportunities for brand promotion and audience engagement.

### Paid Advertising and PPC Campaigns

- Plan, launch, and optimize paid advertising campaigns across platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

- Monitor campaign performance, budgets, and bidding strategies to maximize ROI and achieve KPIs.

- Retargeting and tracking code configuration and implementation is a mandatory skill.

### Content Marketing and Social Media Management

- Oversee content marketing initiatives (blogs, social media posts, videos, infographics, etc.).

- Collaborate with the team to develop compelling and shareable content that resonates with the target audience.

- Manage and maintain social media channels, engage with followers, and respond to inquiries in a timely manner.

### Search Engine Optimization (SEO)

- Optimize website content and structure to improve organic search rankings and drive relevant traffic.

- Conduct keyword research and implement on-page and off-page SEO strategies to enhance online visibility.

- Manage and collaborate with external agencies when necessary.

### Data Analysis and Reporting





- Perform data analysis using web analytics tools to assess digital marketing performance.

- Generate regular reports with insights and recommendations.

- Stay informed about digital marketing trends and emerging technologies.

### Leadership and Team Management

- Lead and mentor a team of junior digital marketing executives, fostering a collaborative and high-performing environment.

- Conduct performance evaluations and provide professional development opportunities for team members.

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Requirements

- Bachelor’s degree in Marketing, Business, or a related field.

- Proven work experience as a Digital Marketing Manager (minimum 3 years, maximum 4 years).

- Demonstrable success in developing and executing effective digital marketing campaigns.

- Proficiency in digital marketing tools, platforms, and analytics software.

- Robust understanding of SEO, SEM, and social media best practices.

- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent communication, presentation, and project management skills.

- Strong leadership abilities and capacity to work in a collaborative team environment.

- Relevant certifications in digital marketing are a plus.

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive (Tiruchirappalli)
🏢 Agno Talents
📍 Tiruchirappalli