YOUR RESPONSIBILITIES

Marketing Strategy

- Develop Shawarmashi's overall marketing strategy and annual marketing plan
- Create monthly and quarterly marketing plans aligned with business and outlet targets
- Identify opportunities to increase brand awareness, customer acquisition, repeat visits and sales
- Develop marketing strategies for new outlet launches and existing outlets
- Plan campaigns around festivals, occasions, product launches and brand initiatives
- Build location-specific marketing strategies based on the market and customer profile

Campaign Management

- Take ownership of all Shawarmashi marketing campaigns from concept to execution
- Develop campaign concepts, objectives, budgets, timelines and execution plans
- Coordinate with designers, photographers, videographers, influencers, agencies and internal teams
- Execute both digital and offline marketing campaigns
- Track campaign performance and continuously optimise campaigns based on results

Digital Marketing

- Own Shawarmashi's digital marketing strategy
- Manage and optimise Meta, Google and other relevant digital campaigns
- Develop strategies for customer acquisition, engagement and retention
- Monitor digital performance, conversion and ROI
- Identify new digital channels and marketing opportunities
- Build a strong online presence across all relevant platforms

Social Media & Content

- Develop the overall social media strategy for Shawarmashi
- Plan monthly content calendars
- Develop creative concepts for Reels, videos, posts, stories and campaigns
- Identify trends and convert them into relevant Shawarmashi content
- Maintain a consistent brand voice and visual identity
- Work closely with content creators and production teams
- Monitor engagement,



reach and audience growth

Brand Building

- Strengthen Shawarmashi's brand positioning and identity
- Develop campaigns that make Shawarmashi more recognisable and memorable
- Maintain consistency across outlets, digital platforms, advertising and customer touchpoints
- Develop ideas that differentiate Shawarmashi from competitors
- Build a strong community around the brand

Outlet Marketing

- Develop marketing plans for individual Shawarmashi outlets
- Plan launch campaigns for new outlets
- Identify ways to increase footfall and local awareness
- Analyse outlet-level marketing performance
- Work with operations teams to convert marketing activity into measurable sales

Analytics & Performance

- Establish marketing KPIs and performance targets
- Prepare monthly marketing performance reports
- Analyse reach, engagement, customer acquisition, campaign ROI and sales impact
- Identify what is working and what is not
- Continuously improve the marketing strategy based on data

WHO WE ARE LOOKING FOR

We are looking for someone who is:

- Strategic + Creative
- Strong in campaign planning and execution
- Highly knowledgeable about digital marketing and social media
- Able to think beyond just Instagram posts
- Comfortable working with numbers, analytics and marketing budgets
- Strong in communication and coordination
- Proactive and capable of taking ownership
- Passionate about building brands
- Comfortable working in a fast-moving F&B; environment

Experience with F&B;, hospitality, retail or consumer brands will be an advantage.

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule
- Food provided
- Paid sick time

Work Location: In person

📌 Marketing Strategist (Kakkanad)
🏢 Hubits
📍 Kakkanad