Job Title: Performance Marketing
Location: Thane

Immediate joining required.

Role Overview:
We are looking for a Performance Marketing Manager to plan, execute, monitor, and optimize digital advertising campaigns to generate leads, increase conversions, and support business growth.

Key Responsibilities:

- Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance, budgets, CPL, CPA, CTR, conversion rates, and ROAS.
- Optimize campaigns based on performance data to improve lead quality and conversions.
- Conduct keyword research, audience targeting, A/B testing, and competitor analysis.
- Create and manage campaign budgets and daily spends.
- Coordinate with the creative, content, social media, and admissions/sales teams for campaign requirements.
- Track leads and conversions through Google Analytics, Google Tag Manager,



and CRM systems.
- Prepare regular performance reports and provide actionable insights.
- Stay updated with digital advertising trends, platform changes, and new marketing tools.

Skills Required:

- Google Ads & Meta Ads
- Lead Generation & Conversion Optimization
- Google Analytics / GA4
- Google Tag Manager
- Campaign Budget Management
- Data Analysis & Reporting
- Keyword & Audience Research
- A/B Testing
- Excel / Google Sheets
- Strong analytical and communication skills

Advantages:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid time off

Application Question(s):

- If selected, would you be available to join immediately?

Work Location: In person

📌 Performance Marketing Specialist (Thane)
🏢 Bodhe Institute of Entrepreneurship
📍 Thane