Job Title: Digital Marketing Specialist – Real Estate

Experience: 3 to 4 Years

Industry: Real Estate

Location: Hyderabad

Employment Type: Full time

Key Responsibilities:

- - Develop and execute digital marketing strategies for fractional real estate and hospitality properties.
- - Plan and manage Meta Ads and Google Ads, including TOFU, MOFU and BOFU funnel campaigns.
- - Develop lead-generation campaigns focused on property enquiries, site visits and conversions.
- - Create marketing strategies and campaigns for properties such as Alleppey, Manipal, Bangalore and other hospitality assets.
- - Develop social media content calendars, campaign concepts, ad copies, headlines, CTAs and promotional creatives.
- - Lead creative direction for property campaigns, including lifestyle creatives, property reveals, urgency campaigns, investment-led creatives and negative-space concepts.
- - Work with property master images and creative teams to maintain architectural and brand accuracy across marketing assets.
- - Develop WhatsApp marketing and lead reactivation campaigns for existing Fracspace leads.
- - Work with NeoDove CRM, lead pipelines, lead segmentation, duplicate management and campaign reporting.
- - Coordinate CRM and marketing automation integrations, including webhooks, Meta Conversions API and Meta Pixel.




- - Implement and monitor Meta Pixel, GA4, GTM and conversion tracking for campaign measurement.
- - Develop SEO content strategies, including location-specific landing pages, FAQs and search-focused content.
- - Analyse campaign performance, lead quality, conversion data and funnel performance to optimise marketing ROI.
- - Develop property positioning and investment communication, translating complex fractional ownership propositions into consumer-friendly marketing messages.
- - Coordinate with sales teams to align lead qualification, campaign messaging and conversion objectives.
- - Prepare campaign reports, performance insights and recommendations for optimisation.
- - Research competitors and market trends to identify new creative angles, audience opportunities and campaign strategies.

Preferred Skills:

Meta Ads Google Ads Performance Marketing Lead Generation Funnel Strategy Social Media Marketing Content Strategy Creative Direction WhatsApp Marketing CRM Management NeoDove Meta Pixel CAPI GTM GA4 SEO Lead Nurturing Campaign Analytics

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Hyderabad)
🏢 Fracspace
📍 Hyderabad