Company: Robocraze
Location: Bengaluru, Karnataka
Experience: 6 Months – 1 Year
Employment Type: Full time

About Robocraze

Robocraze is a leading e-commerce platform for robotics, AI hardware, electronics, DIY kits, 3D printing, and STEM learning solutions. We cater to students, educators, makers, hobbyists, and engineering professionals across India.

Role Overview

We are looking for Digital Marketing Executive to manage and support Robocraze’s Amazon marketplace activities. The candidate will be responsible for improving product visibility, driving sales, managing, optimizing product listings, and monitoring marketplace performance.

Key Responsibilities

- Manage and optimize Amazon product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms.
- Conduct Amazon keyword research and competitor analysis to improve product ranking and visibility.
- Monitor product sales, rankings, reviews, ratings, inventory, and overall marketplace performance.
- Identify opportunities to improve product visibility, traffic, conversion rate, and sales.
- Coordinate with the content, design, and e-commerce teams for product listing optimisation.
- Stay updated on Amazon marketplace trends, policies, and best practices.

Required Skills

- 6 months–1 year of experience in Amazon Marketplace, E-commerce, Digital Marketing, or related role.
- Good understanding of Amazon Seller Central/Vendor Central and day-to-day marketplace operations.
- Hands-on knowledge of Amazon product listings, including titles, bullet points, descriptions,



keywords, images, and backend search terms.
- Understanding Amazon A+ Content, Enhanced Brand Content (EBC), and listing optimization.
- Knowledge of creating and managing parent-child variations such as size, colour, model, or product type.
- Basic knowledge of Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Understanding Amazon SEO, keyword research, product ranking, and competitor analysis.
- Ability to monitor product performance, sales, reviews, ratings, inventory, and Buy Box performance.
- Good knowledge of Excel/Google Sheets for tracking and analyzing marketplace data.
- Knowledge of tools such as Amazon Vendor Central, or similar Amazon research tools is an advantage.
- Good communication, content-writing, analytical, and problem-solving skills.
- Interest in technology, robotics, electronics, AI, or e-commerce will be an added advantage.

Key KPIs

- Product ranking and visibility
- Amazon PPC performance
- Product conversion rate
- Listing quality and optimization
- Product reviews and ratings
- Performance of promotions and campaigns

Ideal Candidate

A hands-on and analytical digital marketing professional who is interested in Amazon e-commerce, marketplace advertising, product optimization, and online sales, with a strong willingness to learn and grow with a technology-driven e-commerce company.

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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