Social Media Executive

Company: The South Hills Company
Brand: Barewoods Skincare
Location: Delhi NCR, On-site
Employment Type: Full-time
Department: Social Media Sales and Marketing
Industry: Skincare, Personal Care & Beauty

About Barewoods Skincare:-

Barewoods Skincare is a modern skincare brand focused on quality, effective formulations, innovation, and customer trust.

We are looking for a highly creative, proactive, confident, and execution-focused Social Media Executive who can take ownership of Barewoods social media presence and contribute to the growth of the brand across digital platforms.

The ideal candidate should be highly proficient in social media, content creation, AI tools, Canva, video editing, digital marketing, and social media strategy. They should have excellent communication skills, strong spoken English, a sharp eye for premium aesthetics, and the ability to adapt quickly to changing situations, priorities, trends, and business requirements.

About the Role:-

As a Social Media Executive, you will be responsible for managing and executing the day-to-day social media activities of Barewoods.

You will be expected to independently take an idea from concept to execution, including research, ideation, scripting, designing, shooting, editing, publishing, community management, performance tracking, and optimization.

This is a hands-on role for someone who understands that social media is not simply about posting content. It requires creativity, strategy, psychology, trend awareness, strong execution, audience understanding, and measurable results.

The ideal candidate should be capable of working independently, managing multiple priorities, handling last-minute changes, adapting to circumstances, and delivering high-quality work within deadlines.

Key Responsibilities:-

- Develop and execute Barewoods social media strategy across Instagram, Facebook, YouTube, and other relevant platforms.
- Plan and manage monthly and weekly content calendars.
- Ideate, script, create, edit, publish, and optimize Reels, carousels, static posts, stories, UGC content, product content, and other social media formats.
- Develop creative concepts that align with Barewoods premium brand identity and marketing objectives.
- Research trending formats, viral content, sounds, hooks, creators, trends, audience behaviour, and emerging social media opportunities.
- Identify trends early and convert them into relevant content ideas for the brand.
- Write strong hooks, captions, scripts, CTAs, and social media copy.
- Create high-quality social media creatives using Canva with strong manual design proficiency.
- Edit short-form videos professionally using tools such as CapCut, VN, Premiere Pro, or other relevant editing software.
- Use AI tools extensively and intelligently for research, ideation, copywriting, scripting, image generation, video concepts, editing, creative development, productivity, and marketing workflows.
- Stay updated with new AI tools and continuously identify ways to improve the speed, quality, and efficiency of content production.
- Use AI creatively rather than relying on basic text-generation tools.
- Coordinate and participate in product shoots, Reels, UGC content, talking-head videos, product demonstrations, and other brand shoots.
- Be confident and natural in front of the camera when required.
- Communicate product benefits, brand messaging, and creative concepts naturally and confidently.
- Manage social media publishing and ensure all content is accurate, polished, timely, and aligned with brand guidelines.
- Monitor comments, DMs, mentions, and community interactions and maintain an engaging brand presence.
- Conduct competitor research and regularly benchmark Barewoods against relevant skincare, beauty, personal care, and lifestyle brands.
- Track social media analytics, including reach, impressions, engagement, watch time, saves,



shares, profile visits, follower growth, and conversions where applicable.
- Analyse content performance and identify what is working, what is not working, and why.
- Convert performance data and audience insights into actionable content recommendations.
- Continuously test new hooks, formats, creative styles, storytelling approaches, and content concepts.
- Support social media campaigns, product launches, collaborations, promotional activities, and brand initiatives.
- Coordinate with the marketing, creative, design, and other internal teams to ensure smooth execution.
- Maintain consistency in Barewoods tone of voice, visual identity, messaging, and overall digital presence.
- Ensure every piece of content meets the required standards for quality, accuracy, creativity, aesthetics, and brand consistency.

Required Skills:-

- Strong and advanced understanding of Instagram and other major social media platforms.
- Strong understanding of social media marketing and digital marketing.
- Proven ability to independently plan and execute social media content.
- Advanced knowledge of content creation and social media strategy.
- Advanced working knowledge of AI tools and the ability to integrate AI into creative and marketing workflows.
- Strong manual proficiency in Canva, including typography, layout, composition, visual hierarchy, image treatment, and creative design.
- Strong video editing skills for Reels and short-form content.
- Strong understanding of hooks, retention, storytelling, CTAs, trends, and audience psychology.
- Excellent written English with strong grammar, vocabulary, tone, and attention to detail.
- Exceptional spoken English with strong fluency, clarity, confidence, pronunciation, and qualified communication skills.
- Ability to present ideas confidently to the team and communicate creative concepts clearly.
- Strong presentation and interpersonal skills.
- Strong eye for premium aesthetics, branding, typography, composition, and visual storytelling.
- Strong understanding of current social media trends and digital culture.
- Strong analytical and problem-solving abilities.
- Ability to understand social media insights and convert them into actionable strategies.
- Strong attention to detail.
- Excellent time management and organizational skills.
- Ability to manage multiple projects and deadlines simultaneously.

Adaptability And Situational Working:-

The candidate must be comfortable working in a fast-paced setting where priorities can change based on business requirements, campaigns, trends, shoots, launches, or unexpected opportunities.

You should be able to work circumstantially and adapt quickly when plans change.

The ideal candidate should be able to:

- Handle last-minute changes without compromising quality.
- Rework content quickly when required.
- Adjust content according to current trends and audience behaviour.
- Manage multiple tasks simultaneously.
- Take ownership of urgent requirements.
- Solve problems independently before escalating them.
- Work effectively under pressure and tight deadlines.
- Adapt creative ideas according to available resources, time, budget, and business requirements.
- Take feedback positively and implement changes quickly.
- Prioritise tasks based on business impact and deadlines.
- Remain calm, professional, and solution-oriented in changing situations.

Camera Confidence:-

The candidate should be highly comfortable and confident in front of the camera.

The role may involve participating in:





- Reels.
- UGC-style videos.
- Talking-head content.
- Product demonstrations.
- Educational skincare content.
- Trend-based videos.
- Brand shoots.
- Behind-the-scenes content.

The candidate should be able to speak naturally on camera, communicate scripts confidently, and present products without appearing overly scripted or uncomfortable.

Preferred Qualifications:-

- Bachelor's degree or equivalent qualification in Marketing, Digital Marketing, Communications, Business, Media, Advertising, or a related field.
- Previous experience in social media marketing, content creation, digital marketing, branding, or a similar role.
- Experience working with a beauty, skincare, personal care, fashion, lifestyle, D2C, or consumer brand is an advantage.
- Experience managing a brand's social media accounts is highly preferred.
- Experience with paid social media advertising is an advantage.
- Experience with influencer marketing, UGC campaigns, or creator collaborations is a plus.
- Strong portfolio demonstrating Reels, campaigns, Canva designs, social media creatives, videos, and other digital content.

Who Will Thrive In This Role?

This role is ideal for someone who:

- Thinks creatively and strategically.
- Takes complete ownership of their work.
- Does not need to be told what to do at every step.
- Understands how to turn an idea into an executable piece of content.
- Is constantly aware of trends and digital culture.
- Is highly curious about AI and emerging technologies.
- Is extremely comfortable using AI tools.
- Has strong manual design and editing skills.
- Has a strong understanding of premium branding and aesthetics.
- Is highly confident and fluent in spoken English.
- Can communicate ideas clearly and professionally.
- Is comfortable presenting and appearing on camera.
- Can work under pressure and adapt to changing circumstances.
- Can handle multiple priorities without losing attention to detail.
- Takes initiative and proactively identifies opportunities.
- Understands that good social media requires both creativity and performance.
- Is comfortable experimenting, testing, analysing, and improving.
- Is highly execution-oriented and can work independently.

Why Join Barewoods?

- Work directly on a growing skincare and personal care brand.
- Take ownership of real social media and digital marketing projects.
- Work across content strategy, creative production, branding, AI, and digital growth.
- Experiment with modern AI-powered creative tools.
- Participate in real campaigns, product launches, shoots, and brand initiatives.
- Build a strong portfolio through real brand work.
- Work closely with marketing and creative professionals.
- Have the opportunity to experiment with new ideas and emerging social media formats.
- Work in a fast-paced environment where creativity, initiative, and execution are valued.

Our Ideal Candidate:-

Creative Thinker. Strong Communicator. Fluent English Speaker. Social Media Expert. AI-Savvy. Canva Pro. Strong Video Editor. Trend-Aware. Strategist. Content Creator. Camera-Confident. Analytical. Adaptable. Proactive. Detail-Oriented. Problem Solver. Execution-Focused.

If you are someone who can identify an opportunity, develop the idea, create the content, leverage AI, design and edit professionally, confidently communicate the concept, perform on camera when required, analyse the results, and adapt quickly to changing circumstances, we would love to hear from you.

We are looking for someone who does not simply execute tasks, but takes ownership of the brand's social media presence and actively contributes to its growth.

Pay: From ₹20,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off

Education:

- Bachelor's (Required)

Experience:

- Social media marketing: 1 year (Required)

Language:

- English (Required)

Work Location: In person

📌 Social Media Executive (Chittaranjan Park)
🏢 The South Hills
📍 Chittaranjan Park