About the Role

We are looking for a Junior Copywriter who can write for performance, not just for likes. You will script UGC-style ads, write hooks and ad copy for Meta campaigns, and, where needed, appear on camera and edit simple videos. You will work on D2C and consumer brands across categories such as footwear and food.

What You Will Do

- Write UGC scripts, video ad concepts and hooks built around the Meta funnel: attention, retention, product communication, desire and action.
- Develop multiple creative angles per brand and product, each with a transparent hook, main script, shot direction, product integration and CTA.
- Write ad copy for Meta and Instagram: primary text, headlines, captions and CTAs.
- Perform on camera in simple, realistic UGC-style videos when required, with natural delivery.
- Do basic video edits (cuts, pacing, captions, simple graphics) using tools such as CapCut, Premiere Pro or similar.
- Work with the media/performance team to read creative results (hook rate, hold rate, CTR, CPA) and iterate on scripts.
- Research brands, audiences, competitors and trending formats to keep concepts fresh and relevant.
- Explain the thinking behind each concept clearly to the team and to clients.




- Maintain brand voice and tone across brands and meet deadlines across multiple projects.

What We Are Looking For

- 0–2 years of experience in copywriting, content or social media (internships count).
- Strong writing skills in English; Hindi/Hinglish fluency is a plus for the Indian consumer audience.
- Understanding of UGC formats and what makes short-form ads work on Meta.
- Basic familiarity with performance marketing concepts: hooks, CTR, conversions, testing creative variations.
- Comfort being on camera and speaking naturally.
- Working knowledge of a video editing tool (CapCut, Premiere Pro, VN or similar).
- Curiosity about consumer behaviour and a habit of watching and breaking down ads.
- A portfolio, sample scripts or published work (or willingness to complete our assignment).

Good to Have

- Experience with D2C, fashion/lifestyle or food and beverage brands.
- Exposure to Meta Ads Manager or creative performance reports.
- Own content channel or UGC work as a creator.

Pay: ₹30,000.00 - ₹36,000.00 per month

Work Location: Remote

📌 Junior Copywriter (India)
🏢 Blink Digital India
📍 India