Key Responsibilities
1. Lead Generation & Business Development
- Identify and generate new business leads through online and offline marketing channels.
- Research potential clients, industries, and target markets.
- Maintain and regularly update the lead database.
- Coordinate with the Sales/Business Development team for lead follow-ups.
- Assist in converting marketing-qualified leads into potential customers.
2. Digital Marketing
- Manage and promote UltraShip's presence across social media platforms.
- Create engaging posts, campaigns, and promotional content.
- Assist with email marketing, WhatsApp marketing, and other digital campaigns.
- Monitor campaign performance and recommend improvements.
- Support website and online presence management.
3. Content & Branding
- Develop marketing content for social media, presentations, brochures, advertisements, and other promotional materials.
- Ensure all marketing communication follows UltraShip's brand guidelines.
- Coordinate with graphic designers/content creators whenever required.
- Develop creative campaigns to increase brand awareness.
4. Market Research
- Conduct research on competitors, customers, industry trends, and market opportunities.
- Identify new marketing channels and potential business opportunities.
- Prepare reports on market trends and competitor activities.
- Provide actionable insights to management.
5. Client & Partner Outreach
- Assist in reaching out to potential clients through calls, emails, LinkedIn, and other channels.
- Develop and maintain qualified relationships with prospects and business partners.
- Coordinate meetings and presentations with prospective clients.
- Follow up with prospects and maintain proper records of communication.
6. Campaign Management
- Plan and execute marketing campaigns and promotional activities.
- Track campaign performance, leads generated, conversion rates, and ROI.
- Prepare weekly/monthly marketing performance reports.
- Suggest new ideas to improve lead generation and brand visibility.
Required Skills
- Excellent verbal and written communication skills.
- Strong interpersonal and networking abilities.
- Good knowledge of digital marketing and social media platforms.
- Knowledge of lead generation techniques.
- Basic understanding of SEO, email marketing, and paid advertising is preferred.
- Strong research and analytical skills.
- Creative approach to marketing and content development.
- Good knowledge of MS Excel, Word, PowerPoint, and Google Workspace.
- Ability to work independently as well as with a team.
- Target-oriented and proactive attitude.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing, business development, lead generation, or a related role.
- Experience in logistics, transportation, freight, supply chain, or B2B marketing will be an added advantage.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead-to-prospect conversion rate.
- Number of client meetings/demos generated.
- Social media growth and engagement.
- Website/online traffic and inquiries.
- Marketing campaign performance.
- Cost per lead and marketing ROI.
- New business opportunities generated.
- Monthly marketing targets achieved.
Personal Attributes
- Confident and professional personality.
- Self-motivated and target-driven.
- Creative thinker with a problem-solving approach.
- Strong follow-up skills.
- Good time-management and organizational skills.
- Willingness to learn and adapt to new marketing tools and trends
Pay: ₹55,000.00 - ₹90,000.00 per month
Work Location: Remote
📌 Marketing Executive (India)
🏢 Abc
📍 India