ROLE SUMMARY

A hands-on, multi-skilled Digital Marketing Manager who can lead the full spectrum of brand-building and performance marketing for Staplegreenz across D2C, marketplaces, digital platforms, social media, SEO/SEM, content, media, offline events, and PR.
This is a creator + strategist + operator role, ideal for someone who enjoys owning outcomes end-to-end—from strategy to daily execution.

The role directly contributes to D2C sales, brand awareness, and community building, while managing the digital ecosystem for 10–12 current and upcoming products.

2. KEY RESPONSIBILITIES

A. Digital Marketing & Performance

- Plan and execute digital campaigns across Meta, Google, YouTube, affiliate partners and content networks.
- Build and optimize full-funnel campaigns to drive awareness → consideration → conversion.
- Own D2C performance numbers and ROAS.
- Manage retargeting, remarketing, email flows and WhatsApp automation.

B. SEO & Website Management

- Conduct ongoing SEO (on-page, off-page, technical) with monthly targets.
- Research and implement keyword-driven landing pages for D2C.
- Coordinate with developer for site speed, schema, and UX updates.
- Manage product page SEO (content, FAQs, benefits, usage).

C. Content & Creative

- Create (or coordinate creation of) content for:
- Website
- Social media
- Marketplace listings
- Ads and performance campaigns
- Blog articles
- Recipe videos and product demos
- Write copy aligned with brand tone: clean, natural, modern.
- Create monthly content calendars across platforms.

D. Social Media & Community

- Manage Instagram, Facebook, YouTube, LinkedIn—posting, engagement, DMs, comments.
- Build creator network & influencer collaborations.
- Increase organic reach through reels, educational content, nutrition tips, and product-value storytelling.
- Own community engagement (reshares, comments, replies).

E. Marketplace (Amazon, Flipkart & Others)

- Support Manage listings, SEO
- Creative refresh, A+ content.
- Drive paid ads (Amazon Ads)
- Improve organic ranking and conversion.

F. PR,



online and Offline Media & Brand Visibility

- Liaise with PR agencies or freelancers for brand articles & features.
- Identify opportunities for food events, health fairs, nutrition expos.
- Manage offline print/digital ad placements needed for brand credibility.
- Support modern trade activations with creative assets.

G. D2C Sales & Operations

- Monitor daily orders, abandoned carts, CAC, LTV, repeat customers.
- Coordinate with operations for fulfillment updates.
- Support customer queries through automated systems + manual handling.
- Maintain performance dashboards.

KEY DELIVERABLES (Quarterly)

1. Growth & Sales

- D2C sales numbers (monthly & quarterly targets)
- Improved ROAS & reduced CAC
- Growth in repeat purchases & LTV

2. SEO & Website

- Increase organic traffic + ranking for target keywords
- 2–4 recent SEO-led blogs monthly
- Product page SEO updates every quarter

3. Social Media

- Monthly content calendar
- Minimum 15–20 posts/reels per month
- Growth in followers, reach, saves, shares, and engagement rate

4. Content Development

- Monthly content pack: posts, reels, ad creatives, blogs, marketplace images
- New launch content + storytelling assets

5. Marketplace Ops

- A+ content
- Growth in marketplace conversions

6. PR & Brand Visibility

- Minimum 1–2 PR articles or features per quarter
- Participation in curated events or collabs

KPIs / SUCCESS METRICS

Performance Metrics

- ROAS
- CAC
- Organic traffic growth
- Keyword ranking
- Conversion rate (D2C)
- Repeat purchase rate
- Engagement rate on social media
- PR mentions & quality of publications
- Content output consistency and quality

Operational Metrics

- On-time posting & campaign execution




- Uptime of website and listing accuracy
- Order-to-dispatch coordination
- CRM email/WhatsApp flows performance

REQUIRED SKILLS

Digital & Performance

- Hands-on experience running Meta Ads & Google Ads
- Skilled in using AI tools and keep updated with new versions and delivering AI based content
- Strong understanding of full-funnel performance metrics
- Ability to plan campaign budgets and track spends

SEO & Content

- Practical understanding of SEO & keyword planning
- Experience writing or supervising content creation
- Ability to structure product pages for high conversion
- Basic knowledge of analytics tools (GA4, GSC)

Creative

- Strong sense of visual storytelling and brand voice
- Comfortable coordinating designers/editors
- Can create basic creatives/reels independently (good-to-have)

Tech & Tools

- Shopify familiarity
- Canva / Figma and new age AI tools
- Email automation tools
- Amazon Seller Central (preferred)

Communication

- Excellent copywriting
- Strong coordination ability (internal & external teams)
- Ability to track multiple projects

GOOD-TO-HAVE SKILLS

- Experience in FMCG, food, nutrition or wellness category
- Familiarity with packaging content writing
- Experience working in a startup or early-stage brand
- Knowledge of influencer outreach & UGC content
- Experience with PR agencies / media contacts
- Basic video editing skills
- Understanding of offline retail activation
- Appetite for data analysis and growth experiments
- Experience with marketplace advertising platforms (Amazon Ads)

IDEAL CANDIDATE PROFILE

- A proactive, creative marketer who is comfortable being hands-on.
- Enjoys working in a small, agile startup environment.
- Balanced mindset: brand + performance + storytelling.
- Naturally curious about healthy eating, wellness, nutrition.
- Strong multitasker who can manage content, performance, and operations together.
- Someone who thrives when owning outcomes end-to-end.

Pay: ₹14,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Kakkanad)
🏢 Terrafirm Projects Private limited, Aluva
📍 Kakkanad