Role Purpose

To build, market and grow SuccessWithin brand across digital channels, while supporting Payal Nanjiani's personal brand, generating relevant leads, developing the facilitator ecosystem and driving awareness, downloads, engagement and conversions for the platform.

The role combines content creation in all formats, digital marketing, community management, social media, email marketing, paid advertising, facilitator outreach, corporate outreach and marketing coordination.

1. Social Media & Content

- Write LinkedIn, Instagram and other social-media content.
- Develop Social Media content in all formats
- Maintain a monthly content calendar.
- Repurpose Payal's ideas, books, talks, programs, interviews and leadership IP.
- Develop content around programs and learning experiences.
- Maintain consistency in brand voice, messaging, design and positioning.
- Convert one core idea into multiple content formats and channels.
- Monitor social-media engagement and identify high-value conversations and potential leads.

2. SuccessWithin App Marketing — All Channels

Own the day-to-day digital marketing of the SuccessWithin platform across:

- LinkedIn
- Instagram
- Facebook
- YouTube
- Email
- WhatsApp, where appropriate
- Website
- Landing pages
- Search
- Google
- Meta
- Other relevant digital channels

3. Meta & Google Advertising

Manage and coordinate paid digital campaigns, when required

4. Email Marketing & CRM

- Develop email campaigns.
- Write newsletters.
- Create launch sequences.
- Create facilitator communication emails.
- Create member/user engagement emails.
- Develop onboarding emails.
- Develop follow-up sequences.
- Promote content for recent programs and facilitators.
- Communicate events and special initiatives.
- Segment audiences where appropriate.
- Track open rates, clicks, registrations and conversions.
- Maintain email lists and databases.
- Develop automated email journeys where the technology permits.

5. User Acquisition, Engagement & Retention

- Identify target user segments.
- Develop campaigns for each segment.




- Understand why users download/register but don't engage.
- Develop re-engagement campaigns.
- Track user behaviour and campaign performance.
- Identify high-performing programs and facilitators.
- Gather user feedback.
- Create campaigns around testimonials and success stories.
- Develop referral and word-of-mouth initiatives.
- Suggest ideas to increase repeat usage of the app.

6. Website & Landing Pages

Support the digital presence of SuccessWithin.

7. SEO & Digital Discoverability

- Keyword research.
- SEO-friendly content.
- Blog/article support.
- Website optimisation.
- Search visibility for SuccessWithin and its programs.
- Track search performance.
- Identify topics people are searching for.
- Improve discoverability of Payal, SuccessWithin and its leadership programs.

8. Community Management

- Monitor comments and messages.
- Respond appropriately.
- Identify potential leads.
- Engage with relevant professionals.
- Escalate important conversations to Payal.
- Track recurring questions and feedback.
- Build a sense of community around SuccessWithin.

9. Brand Management

Maintain consistency across:

- All Brands
- Website
- Social media
- Email
- Presentations
- Campaigns
- Facilitator materials
- Digital advertisements

10. Marketing Research & Competitive Intelligence

Regularly research:

- Leadership platforms
- Executive-learning platforms
- Corporate learning trends
- Competitor platforms
- Successful app campaigns
- Content trends
- Facilitator trends
- Corporate learning needs
- AI and leadership trends
- New digital marketing opportunities

Ensure that campaigns and marketing move from:

Idea → Content → Campaign → Distribution → Leads

This person should be:

- Able to work Independantly
- Must have a passion for work
- A strong writer
- Digitally savvy
- Comfortable with social media
- Comfortable with Meta/Google advertising
- Organised
- Good at research
- Able to manage multiple projects
- Proactive

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule
- Paid time off
- Work from home

Work Location: Remote

📌 Digital Marketing, Content Creator (Mumbai)
🏢 Insightful Learning
📍 Mumbai