Role Overview We are seeking an imaginative and strategic Creative Content Writer / Copywriter who knows how to turn ideas into words that resonate and stick. At Zoodle Kid, we believe in storytelling that connects emotionally, communicates clearly, and drives engagement without sounding like a formulaic ad. In this role, you will be the core voice behind our customer journeys crafting captivating ad hooks, high performing performance marketing copy, engaging organic social storytelling, and dynamic video scripts in both English and Kannada. You will work closely with our creative production, marketing, and pedagogy teams to articulate our mission of early childhood development to parents and educators.

Key Responsibilities

1. Performance Marketing & Ad Copywriting

- Write high-converting ad copy, attention-grabbing hooks, and actionable CTAs for digital campaigns across Meta (Facebook & Instagram), Google, YouTube, and display channels.
- A/B test varied communication angles, parent triggers, and pain points to systematically optimize click-through and conversion metrics.
- Develop persuasive copy for landing pages, promotional micro-campaigns, and product launches.

2. Video Concepting & Scriptwriting

- Ideate creative concepts and craft structured scripts for short-form video ads, reels, pedagogical explainers, parent testimonials, and brand films.
- Collaborate closely with the Video Production Manager and creative crew to align visual cues, presenter delivery, pacing, and on-screen graphics.
- Develop narrative treatments, voiceover scripts, and storyboard copy that communicate complex child development concepts simply and warmly.

3. Social Media & Organic Brand Storytelling





- Drive brand storytelling across social channels including Instagram, LinkedIn, and YouTube Community.
- Author relatable, educational, and share-worthy carousel copies, captions, and infographics tailored to modern parents.
- Maintain brand voice integrity, warmth, and consistency across all public communication touchpoints.

4. Bilingual Content Adaptation (English & Kannada)

- Write and adapt nuanced, culturally relevant copy fluently in both English and Kannada.
- Transcreate campaigns rather than translating literally, ensuring local cultural resonance, relatable colloquialisms, and emotional depth in Kannada communication.

5. Collateral, Outreach & Email Copy

- Draft engaging content for parent newsletters, email drip workflows, WhatsApp broadcast sequences, and community engagement initiatives.
- Write explicit, intuitive copy for offline brochures, experiential event kits, and pedagogical literature.

Required Skills & Competencies

- Exceptional command over creative writing, storytelling, and conceptualization.
- Demonstrated ability to write punchy ad hooks, headlines, and conversion-focused copy.
- Strong understanding of video formats, pacing, visual transitions, and scripting structure.
- Native or professional working proficiency in both English and Kannada (verbal and written).
- Deep audience empathy-ability to speak authentically to parents and early childhood educators.




- Strong time management and agility to handle simultaneous campaigns in a fast-paced environment.

Qualification & Experience : Experience: 3+ years of professional copywriting, creative content writing, or digital advertising experience.

Language Requirement: Professional proficiency in both English and Kannada is mandatory.

Portfolio: A strong portfolio demonstrating published campaign copy, social media traction, and produced video scripts is required.

Education: Bachelor's or Master's degree in Mass Communication, Journalism, English, Advertising, Marketing, or related fields (proven writing track record prioritized over specific degrees).

Key Performance Indicators (KPIs)

- Performance Ad Metrics: Hook retention rate, click-through rates (CTR), and conversion performance of written ad sets.
- Organic Growth & Engagement: Engagement rates, shares, and audience retention on organic social posts and video content.
- Delivery & Turnaround: On-time delivery of scripts and campaign assets against the production calendar.

Language & Brand Quality: Accuracy, tone consistency, and cultural resonance across both English and Kannada deliverables.

Success in This Role Looks Like

- Content connects genuinely with parents and builds strong trust without feeling transactional.
- Ad copy and video scripts systematically produce top-performing creative hooks across digital channels.
- Video scripts translate seamlessly onto camera with minimal structural friction or rewrites.
- Kannada and English messaging resonate equally well with their respective target demographics.

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Creative Content Writer (Domlur)
🏢 Zoodle Kid
📍 Domlur