Sales Manager – Rice Industry | SiliguriSales Manager – Rice Industry

Job Summary

Bhagwati Group is looking for an experienced Sales Manager to drive sales and market development for our rice business in Siliguri and the North & West Bengal market. The candidate will be responsible for achieving sales targets, developing distributors and dealers, expanding market presence, and building strong relationships with customers and business partners.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Develop and expand the Siliguri and North Bengal market for the company's rice products.
- Identify and appoint distributors, dealers, wholesalers, and retailers.
- Develop strong relationships with existing distributors and key customers.
- Identify recent business opportunities and expand the customer base.
- Plan and execute market visits, dealer meetings, promotional activities, and product visibility initiatives.
- Monitor market demand, competitor activities, pricing, schemes, and product movement.
- Ensure regular availability and distribution of products across the assigned territory.
- Manage distributor orders, collections, stock levels, and sales follow-ups.
- Work closely with the supply chain and operations teams to ensure timely product delivery.
- Monitor sales performance and submit regular sales and market reports to management.




- Lead and guide the sales team/field sales representatives, wherever applicable.
- Develop strategies to increase market share, volume, and revenue.
- Ensure disciplined execution of company pricing, schemes, and credit policies.

Requirements

- Graduate / MBA in Sales & Marketing or equivalent qualification.
- 5–10 years of sales experience, preferably in the rice, FMCG, food grains, or food products industry.
- Strong knowledge of the Siliguri/North Bengal market and established distributor/wholesale network preferred.
- Proven track record of achieving sales targets.
- Strong distributor and dealer management skills.
- Good negotiation, communication, and relationship-building abilities.
- Willingness to travel extensively within the assigned territory.
- Good knowledge of MS Excel and sales reporting.

Preferred Candidate Profile

Candidates with existing relationships with rice distributors, wholesalers, retailers, modern trade, institutional buyers, and FMCG channels in Siliguri/North Bengal will be preferred.

Pay: ₹14,000.00 - ₹58,000.00 per month

Benefits:

- Provident Fund

Ability to commute/relocate:

- Shiliguri, West Bengal 734001: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- What is your Current and Expected Salary

Location:

- Shiliguri, West Bengal 734001 (Required)

Work Location: In person

📌 Sales Manager (Siliguri)
🏢 Bhagwati Industrial Group
📍 Siliguri