Job Overview

We are looking for a creative, result-oriented, and proactive App Marketing & Promotion Executive to lead the marketing and promotional activities for our social media and communication app, Xelvic.

The candidate will be responsible for developing and executing effective online and offline marketing strategies to increase app awareness, attract new users, drive app downloads, and build a strong user community.

The ideal candidate should understand social media marketing, advertising, promotional campaigns, user acquisition, and offline brand promotion.

Key Responsibilities1. Marketing & Promotion Strategy

- Develop innovative marketing strategies to promote the Xelvic app.
- Create short-term and long-term plans for increasing app downloads, registrations, and active users.
- Identify the target audience and develop campaigns according to different user groups.
- Research competitors and identify new opportunities for app promotion.
- Plan promotional campaigns around app launches, updates, features, and special campaigns.

2. Online Marketing

- Plan and execute promotional campaigns across Instagram, Facebook, YouTube, and other relevant platforms.
- Coordinate with content creators and influencers for app promotion.
- Develop ideas for reels, short videos, promotional posts, stories, and other marketing content.
- Work with the design and content team to create attractive promotional creatives.
- Plan and manage paid advertising campaigns such as Meta Ads and Google Ads.
- Monitor campaign performance and suggest improvements based on results.

3. Offline Marketing

- Develop strategies for promoting Xelvic through offline channels.
- Plan college and university promotional campaigns to reach students and young users.
- Suggest and coordinate activities such as posters, banners, standees, flyers, stickers, and promotional materials.
- Explore partnerships with colleges, local businesses, events, communities, and other relevant organizations.
- Plan ground-level promotional activities, awareness campaigns, and user acquisition drives.




- Identify suitable locations and opportunities for offline advertising.

4. User Acquisition & Growth

- Develop creative ideas to attract new users and encourage app registrations.
- Plan referral, campaign, contest, and community-building strategies.
- Track user acquisition and campaign performance.
- Analyze which promotional channels are generating the best results.
- Continuously experiment with new marketing ideas to improve user growth.

5. Influencer & Partnership Marketing

- Identify suitable influencers and content creators for Xelvic promotions.
- Reach out to influencers and negotiate promotional collaborations.
- Develop campaign briefs and promotional guidelines for creators.
- Explore partnerships with colleges, student communities, organizations, and local businesses.

6. Reporting & Performance Tracking

- Track marketing campaigns and promotional activities.
- Prepare regular reports on campaign performance, app downloads, registrations, reach, engagement, and user growth.
- Analyze marketing data and recommend improvements.
- Maintain a record of promotional activities, expenses, and campaign results.

Requirements

- Basic to positive understanding of digital marketing and advertising.
- Strong understanding of social media platforms and promotional trends.
- Creative thinking and the ability to generate new marketing ideas.
- Good communication and coordination skills.
- Ability to plan and execute both online and offline marketing campaigns.
- Basic knowledge of Meta Ads and Google Ads is preferred.
- Experience with influencer marketing, app marketing, or startup marketing will be an advantage.
- Ability to analyze campaign performance and make data-driven decisions.
- Candidates with strong ideas and practical marketing skills are encouraged to apply.

Preferred Skills

- App Marketing
- Digital Marketing
- Social Media Marketing
- Offline Marketing
- Influencer Marketing
- User Acquisition
- Meta Ads
- Google Ads
- Campaign Planning
- Market Research
- Brand Promotion
- Partnership & Collaboration
- Communication & Negotiation
- Marketing Analytics

Work Location: In person

📌 App Growth & Marketing Executive (Lucknow)
🏢 Gaongram tech
📍 Lucknow