Department: Marketing & Sales
Industry: Pharmaceutical / API
Job Type: Full-time
Location: Dehradun, Uttarakhand
Experience: 2–8 years in API Marketing & Sales

Position Summary

We are looking for an experienced API Marketing & Sales Professional responsible for developing and expanding the company's API business in domestic and/or international markets. The candidate will be responsible for identifying potential pharmaceutical customers, generating business opportunities, maintaining customer relationships, negotiating commercial terms, and achieving sales targets specifically for Active Pharmaceutical Ingredients (APIs).

Key Responsibilities

- Develop and execute API sales and marketing strategies to achieve business and revenue targets.
- Identify and develop new customers such as:
- Pharmaceutical manufacturers
- Formulation companies
- Contract manufacturing companies
- Distributors and traders
- Exporters and importers
- Generate new business leads through market research, databases, references, exhibitions, conferences, and industry networks.
- Handle B2B sales of APIs and maintain regular communication with existing and prospective customers.
- Understand customer requirements regarding API molecules, specifications, grades, quantities, packaging, and documentation.
- Share product information, specifications, COA, technical documents, and other relevant information with customers in coordination with QA/RA.
- Prepare and submit quotations, offers, and commercial proposals.
- Negotiate pricing, payment terms, MOQ, delivery schedules, and other commercial conditions.
- Follow up on enquiries, quotations, samples, trials, purchase orders, and repeat business.
- Coordinate with Production, QA, QC, Regulatory Affairs,



Supply Chain, and Accounts for smooth execution of customer requirements.
- Maintain an updated database of customers, enquiries, quotations, orders, and sales pipelines.
- Monitor competitor activities, market prices, recent API requirements, and market trends.
- Identify new molecules and emerging market opportunities for API products.
- Participate in pharmaceutical exhibitions, conferences, seminars, and customer meetings for business development.
- Conduct regular customer visits and maintain strong professional relationships.
- Ensure timely collection of outstanding payments in coordination with the Accounts team.
- Prepare daily/weekly/monthly sales reports, MIS, forecasts, and business development plans.
- Achieve assigned sales, customer acquisition, and collection targets.
- Handle customer complaints and coordinate internally for timely resolution.
- Maintain professional relationships with key decision-makers in pharmaceutical companies.

Required Skills & Qualifications

- Bachelor's degree in Pharmacy, Chemistry, Life Sciences, Business Administration, or a related field.
- 2–8 years of relevant experience specifically in API sales/marketing.
- Strong knowledge of the pharmaceutical API market and B2B sales process.
- Existing network with pharmaceutical manufacturers, formulation companies, distributors,



or API buyers will be an advantage.
- Strong communication, negotiation, presentation, and interpersonal skills.
- Good understanding of commercial aspects such as pricing, MOQ, payment terms, credit period, and delivery schedules.
- Ability to independently generate leads and convert enquiries into business.
- Good knowledge of MS Excel, MS Office, CRM/ERP systems, and sales reporting.
- Willingness to travel for customer meetings, exhibitions, and business development activities.

Key Performance Indicators (KPIs)

- Achievement of monthly/quarterly/annual API sales targets
- New customer acquisition
- Number and value of qualified API enquiries
- Conversion of enquiries into purchase orders
- Revenue and gross margin generated
- Repeat orders from existing customers
- Customer retention
- Outstanding payment/collection performance
- New markets and territories developed
- Customer visits and business meetings
- Sales pipeline value and accuracy of sales forecasting

Preferred Candidate Profile

The ideal candidate should have hands-on experience in API marketing and sales, with a strong understanding of pharmaceutical customers and the ability to independently develop business. Candidates having an established API customer network and proven sales track record will be preferred.

Important: This position is specifically for API Marketing & Sales. Candidates whose experience is primarily in finished formulations, medical representatives (MR), OTC products, or general pharmaceutical promotion may not be suitable unless they also have substantial API B2B sales experience.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 API Marketing & Sales Executive (Dehradun)
🏢 Acies Pharmaceutical
📍 Dehradun