Position: Area Branding Manager (ABM)
Location: Siliguri
Department: Branding / Sales Support
Experience: Minimum 4 years in Branding, Retail Branding, Vendor Management, or related field

Job Purpose

The Area Branding Manager will be responsible for managing and coordinating all branding-related activities across retailer outlets in the assigned area. The role requires strong vendor coordination, execution capability, and good knowledge of retail branding materials and installation processes.

Key Responsibilities

- Coordinate with branding vendors and contractors for installation and maintenance activities at retailer outlets.
- Manage installation of Light Boxes, ACP, Cladding, Fascia, Signages, Shop Branding, and other branding materials.
- Coordinate with retailers, vendors, sales teams, and internal stakeholders to ensure timely completion of branding work.
- Conduct outlet visits to check branding quality, installation status, measurements, and execution standards.
- Prepare and maintain branding activity trackers, outlet-wise status reports, vendor records, and pending work reports.
- Monitor vendor performance, timelines, workmanship, and completion of assigned jobs.
- Coordinate for repair, replacement, maintenance, and modification of existing branding.
- Collect and verify necessary outlet details, measurements, photographs, and installation reports.
- Follow up on pending branding requirements and ensure timely closure.
- Support the team in planning and executing new outlet branding and renovation projects.




- Maintain proper documentation of branding activities and expenses.
- Prepare regular MIS reports and presentations for management.

Required Skills

- Minimum 4 years of relevant experience in retail branding, outdoor branding, signage, vendor management, or a similar field.
- Solid knowledge of Light Box, ACP, Cladding, Fascia, Signage, fabrication, installation, and retail outlet branding.
- Good vendor and contractor management skills.
- Strong follow-up and coordination ability.
- Good working knowledge of MS Excel and MS PowerPoint (PPT).
- Ability to prepare trackers, reports, presentations, and outlet-wise branding updates.
- Good communication and negotiation skills.
- Strong problem-solving and execution ability.
- Willingness to travel within the assigned territory for outlet visits and project supervision.

Preferred Candidate Profile

The ideal candidate should have hands-on experience in retail outlet branding execution, be comfortable coordinating multiple vendors simultaneously, and have the ability to independently manage branding projects from requirement collection → vendor coordination → installation → quality checking → completion reporting.

Education: Graduate Required.
Reporting: Area/Zonal Management / Branding Function.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Education:

- Bachelor's (Required)

Experience:

- Branding: 4 years (Required)

Work Location: In person

📌 Area Branding Manager (Siliguri)
🏢 YINGIJA COMMUNICATION(VIVO
📍 Siliguri