- Develop and implement branding strategies for Kayal Agro Foods and its product categories.
- Maintain consistent brand identity across packaging, social media, websites, advertisements, and promotional materials.
- Develop innovative campaigns to improve brand awareness and customer engagement.
- Identify new branding and promotional opportunities in domestic and export markets.

Digital Marketing & Social Media

- Manage and grow the company's presence on Instagram, Facebook, YouTube, LinkedIn, Google, and other relevant platforms.
- Plan and execute monthly social media content calendars.
- Coordinate creation of reels, videos, product photos, creatives, advertisements, and promotional content.
- Monitor social media performance, engagement, reach, leads, and conversions.
- Plan and manage paid digital advertising campaigns.

Content & Promotion

- Develop creative content for food products, offers, campaigns, festivals, recent product launches, and company activities.
- Coordinate with graphic designers, photographers, videographers, agencies, and influencers.
- Develop product catalogues, brochures, presentations, promotional materials, and digital creatives.
- Ensure all promotional content follows applicable food-labeling and advertising requirements.

Product & Campaign Management





- Plan and execute marketing campaigns for new and existing products.
- Coordinate product launches from branding and promotional perspectives.
- Develop campaigns based on customer preferences, market trends, and competitor activities.
- Support sales teams with marketing materials and promotional campaigns.

Market & Competitor Analysis

- Monitor competitor brands, pricing, promotions, packaging, digital activities, and market trends.
- Identify new customer segments and business opportunities.
- Conduct basic market research and provide recommendations to management.

Influencer & Partnership Marketing

- Identify suitable food bloggers, influencers, retailers, distributors, and promotional partners.
- Develop and manage influencer marketing campaigns.
- Evaluate campaign performance and ROI.

Performance & Reporting

- Prepare monthly reports covering:
- Social media growth
- Engagement and reach
- Leads generated
- Advertising performance
- Campaign results
- Website traffic
- Brand awareness activities
- Track marketing budgets and ensure effective utilization.

Pay: ₹17,000.00 - ₹40,000.00 per month

Benefits:

- Leave encashment
- Provident Fund

Education:

- Bachelor's (Preferred)

Work Location: In person

📌 Brand Manager (Madurai)
🏢 KAYAL AGRO FOODS
📍 Madurai