- Research and shortlist influencers and UGC creators based on campaign requirements, location, content quality, audience relevance and budget.
- Reach out to creators and their managers through Instagram, WhatsApp, email and calls.
- Clearly communicate campaign briefs, deliverables, timelines, commercials and content usage requirements.
- Collect creator portfolios, contact details, audience insights, availability and expected fees.
- Negotiate commercials within approved budgets and confirm deliverables and collaboration terms.
- Coordinate creator onboarding, agreements, product dispatches, shoot schedules and pre-shoot requirements.
- Be available on campaign shoot days, including at shoot locations when required, to coordinate with creators, clients and the production team.
- Ensure creators understand the approved scripts, briefs and shoot expectations.
- Coordinate post-production edits with editors and the creative team, track submissions and share consolidated client feedback.
- Follow up on revisions, approvals and final deliveries to ensure content is completed on time.
- Maintain accurate Google Sheets or Excel trackers with creator details, outreach status, commercials and follow-up notes.
- Communicate campaign progress to clients and internal teams and respond promptly to queries and feedback.
- Build and maintain qualified relationships with creators, talent managers and brand partners.