Mid PPC Executive

Moon Technolabs is hiring a Mid PPC Executive at Sola, Ahmedabad to independently manage and optimize paid advertising campaigns across Google Ads, Bing Ads, Apple Search Ads, and social media platforms.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across multiple platforms.
- Conduct keyword, competitor, and audience research.
- Create and optimize ad copies, headlines, descriptions, and extensions.
- Monitor CTR, CPC, CPA, conversion rate, ROAS, and overall campaign performance.
- Perform A/B testing for ads, targeting, bidding strategies, and landing pages.
- Manage campaign budgets and optimize spending for better ROI/ROAS.
- Set up and monitor conversion tracking and campaign analytics.
- Identify performance gaps and implement corrective actions.
- Coordinate with SEO, content, design, and development teams for campaign improvements.
- Prepare weekly and monthly performance reports with insights and action plans.
- Stay updated with paid media trends and platform updates.





Requirements

- 2.5+ years of hands-on PPC / Paid Media experience.
- Strong experience with Google Ads; certification is preferred.
- Working knowledge of GA4, Google Tag Manager, SEMrush, or similar tools.
- Good understanding of keyword research, bidding, audience targeting, conversion tracking, and campaign optimization.
- Robust analytical, problem-solving, communication, and reporting skills.
- Ability to independently manage campaigns, budgets, and performance.

Preferred Experience

- Experience with mobile app acquisition campaigns and app install metrics.
- Experience in IT/software or technology companies.
- Hands-on experience with Apple Search Ads.
- Experience with lead-generation and conversion-focused campaigns.
- Exposure to international campaigns and multiple geographic markets.

Work Location: In person

📌 Mid PPC Executive (Sola)
🏢 Moon Technolabs
📍 Sola