REAL ESTATE MARKETING ASSISTANT

Location: Lucknow and Barabanki, Uttar Pradesh
Department: Sales & Marketing
Employment Type: Full-Time
Experience: 0–2 years
Working Hours: Full-Time

About the Role

We are looking for a Real Estate Marketing Assistant to support our growing real estate sales and marketing operations across residential, commercial, plotted developments and leasing opportunities.

The ideal candidate will be energetic, organized, and comfortable working with digital marketing, lead generation, property listings, customer data and the sales team.

This is a hands-on role where you will work closely with the management and sales team to ensure a continuous flow of quality property leads and marketing activities.

Key Responsibilities

1. Lead Generation & Marketing

- Generate leads through digital and offline marketing channels.
- Research and identify potential buyers, investors, tenants and commercial occupiers.
- Assist in running campaigns on platforms such as Google, Meta, Instagram and property portals.
- Maintain and update databases of prospective customers.
- Identify new sources and methods for generating real estate leads.
- Track lead sources and evaluate which channels generate the best results.

2. Property Marketing

- Prepare and publish property listings on relevant platforms.
- Coordinate property photographs, videos, brochures and marketing creatives.
- Maintain accurate information regarding property prices, specifications, locations and availability.
- Assist in preparing marketing material for residential and commercial properties.
- Coordinate with designers, photographers, video editors and other vendors when required.

3. Social Media & Digital Presence

- Assist in managing Instagram, Facebook, LinkedIn and other social media channels.
- Plan and publish property-related posts, reels, stories and promotional content.
- Research current real estate marketing trends and content ideas.
- Monitor engagement, enquiries and performance of social media campaigns.




- Help build a professional and consistent digital presence for the company.

4. Sales Team Support

- Provide fresh and relevant leads to the sales/calling team.
- Coordinate with sales executives regarding lead requirements and campaign performance.
- Maintain proper records of leads generated through different campaigns.
- Assist in creating calling lists and customer databases.
- Track follow-ups and help identify leads requiring additional marketing attention.

5. Market & Competitor Research

- Research competing projects, developers, properties and pricing.
- Track new property launches and developments in Lucknow and surrounding markets.
- Identify companies, institutions and businesses looking for commercial space.
- Research potential tenants for commercial and institutional properties.
- Prepare basic market research reports for management.

6. CRM & Data Management

- Maintain accurate lead and property data in the company's CRM.
- Ensure that new leads are entered and categorized correctly.
- Remove duplicate or irrelevant data.
- Track lead sources, status and conversion.
- Prepare basic daily/weekly marketing reports.

Skills Required

- Good communication skills.
- Strong research and internet-search skills.
- Basic understanding of digital marketing.
- Good knowledge of Instagram, Facebook and LinkedIn.
- Basic knowledge of Google Sheets / Excel.
- Ability to work with CRM software.
- Good organizational and follow-up skills.
- Ability to create or coordinate basic marketing content.
- Ability to analyze data and identify useful opportunities.
- Good English and Hindi communication.

Preferred Skills





Candidates with knowledge of any of the following will be preferred:

- Meta Ads
- Google Ads
- Canva
- Google Analytics
- SEO
- Real estate portals
- Lead generation
- WhatsApp marketing
- Email marketing
- Excel / Google Sheets
- CRM software
- AI tools such as ChatGPT and other AI marketing tools
- Basic video/reel editing

Who We Are Looking For

We are looking for someone who is:

- Proactive rather than waiting for instructions
- Comfortable with targets and deadlines
- Good at finding information online
- Curious about real estate and business
- Comfortable working with large amounts of data
- Able to coordinate with a sales team
- Willing to learn and experiment with new marketing channels
- Detail-oriented and organized
- Comfortable working in a fast-paced entrepreneurial environment

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

- Number of qualified leads generated
- Cost per qualified lead
- Lead quality
- Current lead sources identified
- Property listings published and maintained
- Social media activity and engagement
- Campaign performance
- Accuracy of CRM/data
- Support provided to the sales team
- Conversion of marketing-generated leads

Educational Qualification

Preferred:

- Bachelor's degree in Marketing, Business Administration, Management, Mass Communication or a related field.

Freshers are welcome if they demonstrate strong communication, research and digital skills.

Compensation

Compensation will depend on experience, skill level and demonstrated ability.

Career Growth

This role can grow into:

Marketing Assistant → Marketing Executive → Digital Marketing / Lead Generation Manager → Marketing Head

High-performing candidates will have the opportunity to take ownership of complete marketing campaigns and lead-generation channels.

Only candidates who demonstrate practical thinking and initiative will be shortlisted.

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Real Estate Marketing Assistant (Barabanki)
🏢 Auravist Estates
📍 Barabanki