Performance Marketing Executive

We are looking for a motivated and detail-oriented Performance Marketing Executive to join our digital agency. The ideal candidate should have hands-on knowledge of both Google Ads and Meta Ads, along with a strong understanding of e-commerce performance marketing.

The candidate will be responsible for assisting in planning, executing, monitoring, and optimizing paid campaigns across Google, Meta, and e-commerce platforms. This role is suited for someone who is comfortable working with campaign data, budgets, audience targeting, and performance metrics, and is eager to grow in a fast-paced digital agency environment.

Job Responsibilities

- Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Manage and optimize Google Search, Display, Shopping, and Performance Max campaigns.
- Plan and manage Meta campaigns across awareness, traffic, leads, conversions, sales, and remarketing objectives.
- Work on e-commerce advertising campaigns across platforms such as Google Shopping, Meta Commerce, and Amazon Ads.
- Conduct keyword research, audience research, competitor analysis, and bid management.
- Monitor key performance metrics including CTR, CPC, CPM, CPA, ROAS, conversion rate, and revenue.
- Manage campaign budgets and optimize allocation based on campaign performance and business objectives.
- Conduct A/B testing of ad creatives, audiences, copy, landing pages, and campaign structures.
- Analyze campaign and e-commerce data to identify opportunities for optimization and scaling.
- Coordinate with creative, content,



and account management teams to ensure campaigns are aligned with client objectives.
- Prepare regular performance reports and provide actionable insights and recommendations.
- Support tracking and measurement of conversions, leads, purchases, and other key campaign actions.
- Stay updated with the latest developments, features, and best practices across Google Ads, Meta Ads, and e-commerce advertising platforms.

Job Skills & Requirements

- Hands-on experience with both Google Ads and Meta Ads is required.
- Solid understanding of performance marketing fundamentals and campaign optimization.
- Experience or strong working knowledge of e-commerce performance marketing.
- Knowledge of Google Shopping, Performance Max, and product-based advertising.
- Familiarity with Amazon Ads and other e-commerce advertising platforms is preferred.
- Understanding of campaign metrics such as CTR, CPC, CPM, CPA, ROAS, conversion rate, CAC, and ROI.
- Good understanding of audience targeting, remarketing, keyword research, bid management, and budget optimization.
- Familiarity with A/B testing and conversion rate optimization (CRO).
- Strong analytical skills with the ability to interpret campaign and sales data.
- Comfortable working with Excel/Google Sheets and performance reports.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and prioritize tasks effectively.
- Strong problem-solving skills and a proactive approach.

If you have hands-on experience managing Google Ads + Meta Ads + E-commerce campaigns, we would love to hear from you.

Share your CV at [email protected]

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Performance Marketing Executive - Google and Meta (Gandhinagar)
🏢 Socialee
📍 Gandhinagar