About the Role

We are looking for a confident, well-spoken fresher to own our influencer marketing: finding creators, building relationships, and running both barter (product-for-content) and paid collaborations. You will be the main point of contact between our brands and the creator community, so strong communication in English and Hindi is a must.

Key Responsibilities

Influencer Sourcing and Outreach

Research and shortlist nano, micro and mid-tier influencers and UGC creators who fit each brand's audience, niche and budget
Reach out over Instagram DM, email and WhatsApp with clear, skilled and personalised pitches
Build a database of creators across categories (skincare, lifestyle, tech, home, etc.) and cities
Maintain good relationships with creators and agencies for repeat collaborations

Barter Collaborations

Identify creators suitable for barter (free product in exchange for content) and make the offer clearly
Coordinate product dispatch, address collection, courier tracking and delivery confirmation
Share content briefs, do's and don'ts, and key product messages
Follow up to make sure content is posted on time, and track barter ROI so product cost is justified
Keep a record of products sent, content received and posting status

Paid Promotions

Negotiate rates with creators and agencies within the approved budget
Finalise deliverables (reels, stories, posts, UGC videos), timelines, usage rights and payment terms
Coordinate content approval, revisions and go-live dates
Work with the accounts team on invoices, advance and final payments, and TDS details where applicable
Make sure all paid content carries proper disclosure (#ad, #collab) as per platform and ASCI guidelines

Tracking and Reporting

Maintain a master tracker covering creator name,



handle, followers, engagement rate, deal type (barter/paid), cost, deliverables, status and payment
Track reach, views, saves, clicks and conversions per creator and per campaign
Report which creators and formats perform best, and suggest improvements on cost per view and cost per result
Flag fake followers, low engagement and poor-quality creators early

Campaign Support

Support product launches, sale events and festive campaigns with planned influencer bursts
Coordinate with the social media and design teams to reuse creator content on brand pages and ads
Collect creator content in usable formats for paid ad use, where rights are agreed
Required Skills and Qualifications
Graduate in any stream (BBA, BA in Mass Communication / Journalism, or similar preferred)
Excellent spoken and written communication in English and Hindi (Hinglish comfort is a plus)
Good negotiation and persuasion skills, and confidence in talking to creators and agency managers
Strong understanding of Instagram, YouTube and how creators and content work
Ability to judge a creator's quality by engagement, audience fit and content style
Good with Excel / Google Sheets for trackers and basic budgeting
Organised, with strong follow-up discipline and attention to detail
Good to Have
Own active social media page or content creation experience
Internship or project experience in influencer marketing, PR or digital marketing
Familiarity with influencer tools or platforms and Instagram Insights
Basic knowledge of contracts, usage rights and ASCI disclosure rules
Interest in consumer brands such as skincare, lifestyle and electronics

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Marketing Assistant (Jaipur)
🏢 Rayom Business Case
📍 Jaipur