We are seeking a highly analytical and business-oriented Consultant – Marketing Analytics & Customer Journey Insights to help drive data-driven decision making across marketing and customer experience initiatives. The ideal candidate will combine solid expertise in Adobe Customer Journey Analytics (CJA) and digital measurement with the ability to translate complex data into compelling business narratives and actionable recommendations.

This role requires a strategic thinker who can partner with cross-functional stakeholders, develop insight-driven storyboards, optimize customer journeys, and enable personalized marketing experiences through advanced analytics and customer data platforms

Responsibilities
Marketing Analytics & Insight Generation

• Analyze cross-channel customer, campaign, and behavioral data to uncover actionable insights that drive marketing effectiveness and business growth.

• Develop meaningful measurement frameworks, KPIs, and analytical approaches to evaluate performance across digital channels.

• Conduct deep-dive analyses on customer behavior, engagement,



conversion, retention, and campaign performance.

• Translate complex analytical findings into business-ready recommendations and strategic actions.

Customer Journey Analytics & Optimization

• Map and analyze end-to-end customer journeys across digital and marketing touchpoints.

• Identify journey friction points, drop-offs, behavioral patterns, and engagement opportunities.

• Recommend data-driven improvements to customer experiences, personalization strategies, and campaign effectiveness.

• Support audience segmentation, targeting, and personalization initiatives.

Storyboarding & Executive Communication

• Build compelling data stories and executive-level presentations that clearly communicate business impact.

• Develop insight-led narratives that connect customer behavior, campaign performance, and business outcomes.

• Present findings, recommendations, and optimization opport

📌 Assistant Manager (Gurugram)
🏢 EXL
📍 Gurugram