About the Role
We are looking for a Group Head - Copy who lives and breathes great writing, sharp ideas, and, ideally, cars.
This role is for a seasoned creative leader who can combine exceptional copywriting craft with strong conceptual thinking to create distinctive, culturally relevant communication for automotive brands. The ideal candidate will have experience working on premium automotive brands, with exposure to brand launches being a strong advantage.
Job Description:
What You’ll Do
• Lead the copy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.
• Develop compelling campaign ideas, creative platforms, brand narratives, taglines, scripts, digital content, and social-first communication.
• Bring a solid understanding of the automotive category, its consumers, culture, and competitive landscape.
• Translate product features, technology, performance, and brand propositions into engaging, emotionally resonant communication.
• Conceptualize and execute brand launches and integrated campaigns,
from the initial idea through to final execution.
• Drive creative thinking for social media, influencer campaigns, digital content, and real-time communication.
• Collaborate closely with art directors, designers, strategists, filmmakers, social teams, and account teams to build cohesive creative work.
• Mentor and guide junior and mid-level copywriters, raising the overall quality of creative output.
• Present and sell creative ideas confidently to internal stakeholders and clients.
• Maintain a high creative bar across multiple projects while working within timelines and business requirements.
• Stay closely connected to automotive culture, emerging trends, digital behaviour, popular culture, and evolving forms of storytelling.
What We’re Looking For
• Strong experience in a leading creative agency environment, preferably with significant automotive exposure.
• A portfolio that demonstrates excellent w
📌 Group Head- Copy (Mumbai)
🏢 dentsu
📍 Mumbai