Branding & Marketing Officer

Company: HiWox
Role Type: Equity-Based Founding Role
Work Mode: Remote / Hybrid
Commitment: 20–25 hours/week

About HiWox

HiWox is building a next-generation Personalized Wellness Intelligence Platform that combines healthcare science, structured health data, deterministic algorithms, AI, connected devices and expert knowledge to create explainable, evidence-backed and personalized wellness intelligence.

HiWox is not simply a healthcare app or fitness platform. We are building a broader Healthcare Operating System across 9 dimensions of wellness.

Role Overview

We are looking for a Branding & Marketing Officer to build the HiWox brand from the ground up and create a strong market presence across digital, professional and community channels.

The role requires someone who can combine brand strategy, content, digital marketing, community building, partnerships and execution to communicate a complex healthcare technology vision in a simple and compelling way.

Key Responsibilities

- Brand Strategy & Positioning
Build and strengthen HiWox's brand identity, positioning, messaging and communication across its 9-dimensional wellness intelligence platform.

- Content & Storytelling
Develop content around personalized wellness, healthcare intelligence, data, AI, technology, research and the HiWox vision across LinkedIn, Instagram, YouTube and other relevant channels.

- Digital Marketing
Plan and execute campaigns for brand awareness, user acquisition, engagement, lead generation and product adoption.

- Founder & Company Branding
Support the positioning and visibility of HiWox's founders,



experts and leadership team through qualified content, thought leadership and strategic communication.

- Community Building
Build communities around wellness, healthcare innovation, technology and preventive health through events, online groups, partnerships and educational initiatives.

- Healthcare & Wellness Partnerships
Support marketing initiatives with gyms, clinics, corporates, colleges, healthcare professionals and other strategic partners.

- Product Marketing
Translate HiWox's technology, algorithms, data capabilities and wellness programs into clear customer-facing messaging, campaigns and product narratives.

- Lead Generation & Growth
Build and test marketing funnels to generate qualified users, partners and business opportunities and continuously improve conversion.

- Campaign & Event Execution
Plan and execute workshops, talks, college/corporate events, wellness campaigns, product launches and community activities.

- Market Research & Competitive Intelligence
Track healthcare, wellness, HealthTech, AI and consumer trends to identify new opportunities for HiWox's brand and growth.

- Performance Tracking
Define and monitor key marketing metrics including reach, engagement, leads, conversions,



acquisition channels and campaign performance.

- Brand Innovation
Experiment with new content formats, AI-enabled marketing workflows, automation, partnerships and growth strategies to build a differentiated HealthTech brand.

Ideal Candidate

- Experience in branding, digital marketing, growth marketing, content marketing or HealthTech marketing

- Strong understanding of brand building and customer acquisition

- Excellent communication and storytelling skills

- Experience managing social media and digital campaigns

- Ability to create or coordinate high-quality content

- Strong understanding of marketing funnels, lead generation and analytics

- Experience with healthcare, wellness, technology or startup brands is preferred

- Entrepreneurial mindset with strong ownership and execution ability

- Comfortable working in an early-stage environment and building systems from scratch

Engagement Terms

- Equity-only founding position

- 20–25 hours/week

- Remote / Hybrid

- No fixed salary at the current stage

- Fixed compensation to be introduced after funding and revenue stabilisation

- Equity based on contribution, responsibility, expertise and long-term commitment

- Core founding team equity subject to a 5-year vesting structure

What You Will Build

You will help build HiWox as a trusted healthcare and wellness intelligence brand — translating a complex technology and healthcare vision into a clear market position, strong community, meaningful content and measurable user and business growth.

📌 Branding and marketing officer (Part-time, Equity only) (India)
🏢 PD Consulting
📍 India