This role drives eAFH and Quick Commerce channel growth across European markets, working directly with the Channel VP and eAFH Director.
Channel & Customer
• Lead multimarket customer engagement across aggregators and lighthouse accounts; build and pitch selling materials and analyses
• Drive eB2B channel strategy, AOP planning, and Menu Pro rollout across key markets
Insights & Commercial
• Shape and standardise the DCOM Commercial Insights service catalog
• Synthesise data into transparent performance overviews, stories, and recommendations
Stakeholder & Community
• Influence senior stakeholders and retail partners; build and manage the eAFH community across BUs
Responsibilities
• DCOM Commercial Insights - Strategy & Development• Track market, category, customer, and competitor performance; produce scorecards and overviews• Synthesise Nielsen/IRI, household panel, and loyalty data into strategic,
ad hoc analyses• Support Channel VP and eCom teams with high-quality analyses and materials• Storytelling & Presentations• Build selling stories that translate complex data into implications and actions tied with a size of prize• Craft compelling presentations — from macro trends to specific actions• Support market leads in pitching stories to retail partners• Stakeholder & Community Management• Work with BU teams and agencies to gather information and resolve project issues• Influence stakeholders to align on perspectives and drive decisions• Manage sub-channel community — meeting materials, best practices, BU relationships• Team Leadership & Capability• Coach rest of the commercial insights team - set quality standards, allocate work, review outputs• Build DCOM Commercial Insights capability within the team and the broader DCOM Commercial Insights team• Contribute to succession for specialist roles across BUs
Qualifications
• Bachelors' degree in Business, Marketing, Engineering: MBA a plus
• 9-11 yrs insights/ analytics
• Prior FMCG experience & stro
📌 Senior Manager (India)
🏢 PepsiCo
📍 India
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