We are looking for a results-driven Paid Ads Expert with 3–4 years of hands-on experience in managing and optimising paid campaigns across Google and social media platforms. The ideal candidate should have a strong analytical mindset and a proven track record of driving ROI through performance marketing.
Key Responsibilities:
Plan, create and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max etc) and social media platforms (Meta, LinkedIn, etc.)
Optimise campaigns to achieve KPIs such as leads, conversions, CTR and ROI.
Conduct keyword research, audience targeting and competitor analysis.
Monitor daily campaign performance and implement data-driven improvements.
Manage budgets effectively to maximise campaign performance.
Create compelling ad copies, creatives and landing page recommendations.
Perform A/B testing on ads, audiences and bidding strategies.
Generate detailed performance reports and insights for stakeholders.
Stay updated with latest trends,
tools and platform updates in paid media.
Required Skills & Qualifications:
3+ years of experience in Google Ads and Paid Social Advertising.
Strong knowledge of campaign structures, bidding strategies and optimisation techniques.
Experience with platforms like Meta Ads Manager, LinkedIn Ads, and Google Analytics.
Understanding of conversion tracking, GA4, Tag Manager and attribution models.
Ability to analyse data and translate insights into actionable strategies.
Strong communication and reporting skills.
Basic understanding of landing page optimisation and CRO.
Good to Have:
Experience with remarketing and funnel-based campaigns.
Knowledge of A/B testing tools and heatmaps Experience handling international clients (AU, US, UK markets).
Why Join Us?
5-day working environment with a healthy work-life balance.
Opportunity to work on diverse and high-impact campaigns.
Growth-focused and cooperative team culture Continuous learning and upskilling opportunities.