Job Title: Digital Marketing Specialist (SEO + PPC).

Experience: 3–4 Years

Location: Noida (On-site) / Dehradun- WFH

Employment Type: Full-Time - 5days.

About the Role:

We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.

Key Responsibilities:

SEO & Organic Growth

• Perform keyword research, competitor analysis, and search intent mapping

• Execute on-page, off-page, technical SEO, and local SEO strategies

• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)

• Conduct SEO audits, backlink strategies, and content optimisation

• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.

Paid Ads / PPC (Performance Marketing)

• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)

• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms

• Monitor KPIs like CTR, conversions, CPA, and ROI

• Conduct A/B testing, audience targeting, and budget optimisation

• Generate campaign performance reports and insights

Requirements:





• 3–4 years of experience in SEO and Paid Advertising

• Solid understanding of on-page, off-page, and technical SEO

• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies

• Familiarity with AEO, AIO, GEO and AI-driven search optimisation

• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models

• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog

• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)

• Strong analytical and data-driven mindset

Preferred Qualifications:

• Experience working with international markets (UK, US, AU)

• Knowledge of CRO (Conversion Rate Optimisation)

• Experience in content marketing and landing page optimisation

Key Skills:

SEO Strategy & Technical SEO

Performance Marketing (PPC)

Google Ads & Paid Social Advertising

AEO, AIO & GEO Optimisation

Data Analysis & Campaign Reporting

Content & Conversion Optimisation

Why Join Us

• Opportunity to work with global clients (UK/US/AU markets)

• Exposure to AI-driven SEO and performance marketing strategies

• 5-day working environment with a collaborative team culture

• Continuous learning and career growth opportunities

Skills:- Search Engine Optimization (SEO), PPC, Google ads and Social Media Marketing (SMM)

📌 Digital Marketing Specialist ( SEO PPC ) (Noida)
🏢 Zentrix Technologies
📍 Noida