Department: Sales

Reports To: Sales Head

Key Responsibilities (KRA)

1. Outbound Prospecting (35%)

Build target account lists (Fortune 500 & Global 2000)

Identify Procurement, Finance, AP, Shared Services and Supply Chain decision makers

Execute personalized outreach via:

Cold Calls

LinkedIn

Email

Video Messages

Book discovery meetings

Target

70–100 outbound activities/day

15–20 recent accounts/week

2. Pipeline Generation (30%)

Generate qualified opportunities for Account Executives.

Monthly Targets:

18–25 Discovery Meetings

12–15 Sales Qualified Opportunities (SQOs)

Pipeline Generated:

USD 500K–1M per quarter

3. Lead Qualification (15%)

Qualify prospects based on:

ERP landscape (SAP, Oracle, Workday, Coupa)

Annual Revenue

Addressable Spend

Procurement maturity

AP Automation maturity

Current recovery audit process





Buying committee

Use frameworks such as MEDDICC, BANT, or CHAMP to ensure only qualified opportunities progress.

4. CRM Management (10%)

Maintain Salesforce/HubSpot with

Call notes

Next steps

Contact hierarchy

Buying committee

Opportunity stages

Maintain >95% CRM hygiene.

5. Market Intelligence (10%)

Research

Company acquisitions

ERP implementations

Shared Service Centers

Procurement transformation initiatives

Cost optimization programs

Finance leadership changes

Provide intelligence before AE meetings.

Skills:- Prospecting, outbound,, Lead Generation, Lead management and CRM Management

📌 Sales Development Representative (SDR - North America) (India)
🏢 Discover Dollar Technologies Private
📍 India