The role owns the end-to-end technical architecture that powers unified customer profiles, real-time data activation, and embedded AI-driven analytics across Ford's marketing, sales, and customer experience ecosystem.

This position provides technical leadership to architect scalable, secure, and governed data and analytics solutions, guide engineering teams through implementation, and serve as the primary technical authority for Data Cloud and Tableau Next within Ford IMG.

Responsibilities
Architecture and Design
• Design end-to-end Salesforce Data Cloud architecture, including data streams, data model objects, identity resolution, calculated insights, segmentation, and activation targets.
• Architect embedded and standalone analytics solutions using Tableau Next (preferred), or Power BI including semantic data models, AI-powered/natural-language querying, and integration with Salesforce workflows and agents.

• Define the data architecture strategy to harmonize customer data across Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud, and enterprise platforms such as GCP, Azure,



and AWS.
• Establish best practices for data ingestion (batch, streaming, real-time), transformation, harmonization, and identity resolution at enterprise scale.

• Design and enforce data governance, security, and privacy frameworks including field-level security, consent management, PII masking, and compliance with GDPR/CCPA.

Technical Leadership
• Serve as the primary technical advisor and subject matter expert for Data Cloud and Tableau Next across Ford IMG IT, guiding architecture decisions and platform standards.
• Lead technical design sessions and create architecture diagrams, data-flow documentation, and solution blueprints for stakeholders and engineering teams.
• Provide hands-on guidance and code/config reviews to developers and admins implementing Data Cloud pipelines, calculated insights, and Tableau Next dashboards/data models.

• Evaluate recent Salesforce releases (Data

📌 Anchor Senior Software Engineer (Chennai)
🏢 Ford Motor
📍 Chennai