Career Category
Sales & Marketing Operations
Job Description
Location: Hyderabad, Amgen India
Role Purpose
The Manager, RDBU Marketing Insights & Innovation serves as a strategic business partner to US Pharma Brand Leadership, including Brand Directors and Marketing Leads.
The role combines a solid understanding of the pharmaceutical brand marketing ecosystem with advanced analytical thinking and AI-enabled insight generation to accelerate activation and execution of brand marketing strategies.
▪ The individual will identify growth opportunities, business risks and strategic actions through the synthesis of internal and external market intelligence, customer insights, brand performance data and commercial trends.
▪ Acting as an extension of brand leadership, the individual will leverage data, market research, competitive intelligence and AI tools to generate actionable recommendations that support decision-making and business impact.
▪ The role partners closely with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting,
Market Access, Sales and Digital teams to shape brand strategy and execution.
Key Responsibilities
Strategic Brand Intelligence & Decision Support
▪ Serve as a strategic advisor to Brand Directors and Marketing Leads, supporting brand planning and commercial decision-making.
▪ Monitor brand performance, market dynamics, customer engagement trends and competitive activity.
▪ Identify growth opportunities, emerging risks and business implications impacting brand performance.
▪ Synthesize information from multiple sources into strategic narratives and actionable recommendations.
▪ Develop executive-ready insights and recommendations for leadership discussions.
AI-Enabled Insight Generation
▪ Leverage AI tools such as Microsoft Copilot, ChatGPT, Codex and other approved platforms to accelerate insight generation and strategic assessments.
▪ Utilize AI-enabled approaches to analyze large volumes