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Experience: 7+ yrs
Location: noida
Job Type: Full time

We are looking for an experienced Salesforce CRM & Analytics Specialist with strong expertise in Salesforce data, analytics, integration, and API development, preferably within the Banking / BFSI domain.
The ideal candidate will have a strong understanding of Salesforce CRM architecture and enterprise data environments, with the ability to integrate CRM data with analytics platforms, data lakes, data warehouses, and governed enterprise systems. You will help enable data-driven customer insights, sales analytics, and CRM capabilities across complex banking environments.

Key Responsibilities
• Integrate Salesforce CRM data with enterprise analytics platforms, data lakes, data warehouses, and governed data environments.
• Develop data solutions that enable Customer 360 and unified customer insights.
• Support CRM analytics use cases including RM dashboards, lead and funnel analytics, segmentation, propensity, cross-sell/up-sell,



and campaign analytics.
• Develop and manage APIs and integration services to transfer analytical data and other outputs into Salesforce CRM.
• Design and maintain reliable CRM-to-core system reconciliation processes.
• Define customer and entity matching rules to ensure consistency across CRM and enterprise data platforms.
• Establish data-quality rules, validation processes, and mechanisms for identifying and resolving data issues.
• Support data governance, access control, security, and data-lineage requirements.
• Collaborate with business and CRM teams to co-develop Salesforce analytics and data solutions.
• Translate business and analytical requirements into scalable technical solutions.
• Monitor the reliability and performance of CRM data integrations and analytics processes.
• Troubleshoot data, API, and integration issues and coordinate resolution with relevant teams.
• Contri

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