*Campaign Manager – Performance Marketing*

Company: Eduinx Education Services Pvt. Ltd.
Location: Bengaluru
Experience: 2–3 Years
Industry: EdTech preferred
Employment Type: Full-Time

*About the Role*

Eduinx is looking for a performance-driven Campaign Manager who can independently plan, execute, optimize, and scale paid marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

The ideal candidate should have strong hands-on experience in lead generation and performance marketing within the EdTech industry, along with a valuable understanding of creatives, landing pages, audience targeting, funnels, and campaign analytics.

This is a hands-on role where you will be responsible not just for running campaigns, but for continuously improving lead quality, CPL, conversion rates, and overall marketing ROI.

*Key Responsibilities*

*Paid Campaign Management*

Plan, launch, manage, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

Manage Meta campaigns including Facebook and Instagram lead generation, website conversion, retargeting,



and remarketing campaigns.

Manage Google Search, Display, Performance Max, YouTube, and remarketing campaigns.

Build and optimize LinkedIn lead-generation campaigns targeting relevant professionals and decision-makers.

Conduct audience research, keyword research, competitor analysis, and campaign planning.

Manage daily campaign budgets and ensure effective allocation across platforms.

*Performance & Lead Generation*

Drive qualified leads for Eduinx programs while maintaining target CPL, CAC, and conversion rates.

Continuously analyze campaign performance and identify opportunities for optimization and scaling.

Improve the complete funnel from:
Impression → Click → Lead → Counselling → Enrollment

Work closely with the sales team to understand lead quality and optimize campaigns based on actual enrollment performance.

Build retargeting and lookalike audience strategies.

Run A/B tests across audiences, cre

📌 Campaign Manager – Performance Marketing (Bengaluru)
🏢 Eduinx
📍 Bengaluru