- Design develop and support analytics solutions using Adobe Customer Journey Analytics CJA
- Configure and manage data views connections and reporting environments within CJA
- Implement customer journey tracking across web mobile and offline channels
- Develop and maintain Experience Data Model XDM schemas and datasets in Adobe Experience Platform
- Create calculated metrics dimensions filters and advanced reports
- Build dashboards scorecards and visualizations to support business stakeholders
- Integrate multiple customer data sources into Adobe Experience Platform
- Analyze customer journeys and provide actionable insights to improve customer engagement and business outcomes
- Collaborate with marketing product business and data engineering teams to define analytics requirements
- Ensure data quality governance and compliance within the analytics ecosystem
- Troubleshoot data discrepancies reporting issues and ingestion failures
Technical Requirements:
- Primary skills Domain Utilities Customer Service Retail
Additional Responsibilities:
- K n o w l e d g e o f d e s i g n p r i n c i p l e s a n d f u n d a m e n t a l s o f a r c h i t e c t u r e
- U n d e r s t a n d i n g o f p e r f o r m a n c e e n g i n e e r i n g
- K n o w l e d g e o f q u a l i t y p r o c e s s e s a n d e s t i m a t i o n t e c h n i q u e s
- B a s i c u n d e r s t a n d i n g o f p r o j e c t d o m a i n
- A b i l i t y t o t r a n s l a t e f u n c t i o n a l n o n f u n c t i o n a l r e q u i r e m e n t s t o s y s t e m s r e q u i r e m e n t s
- A b i l i t y t o d e s i g n a n d c o d e c o m p l e x p r o g r a m s
- A b i l i t y t o w r i t e t e s t c a s e s a n d s c e n a r i o s b a s e d o n t h e s p e c i f i c a t i o n s
- G o o d u n d e r s t a n d i n g o f S D L C a n d a g i l e m e t h o d o l o g i e s
- A w a r e n e s s o f l a t e s t t e c h n o l o g i e s a n d t r e n d s
- L o g i c a l t h i n k i n g a n d p r o b l e m s o l v i n g s k i l l s a l o n g w i t h a n a b i l i t y t o c o l l a b o r a t e
- Preferred Skills: