- Design and implement customer journeys using Adobe Journey Optimizer AJO
- Configure and manage real time and batch audience segmentation leveraging Adobe RTCDP
- Build test and deploy omnichannel campaigns across Email SMS Push Notifications In App Messaging and Web
- Develop personalization strategies using customer profiles behavioral data and business rules
- Configure event based triggers and journey orchestration workflows
- Work with Adobe Experience Platform schemas datasets identities and profile management
- Integrate AJO with external systems such as CRM CDP Data Warehouses APIs and Marketing Automation platforms
- Implement offer decisioning and content personalization within customer journeys
- Troubleshoot journey execution issues profile qualification segmentation and data ingestion problems
- Monitor campaign performance and optimize customer experience and engagement metrics
- Collaborate with business stakeholders solution architects marketers and data engineering teams
Technical Requirements:
- Technology Digital Marketing Platforms Adobe Journey Optimizer AJO
Additional Responsibilities:
- K n o w l e d g e o f d e s i g n p r i n c i p l e s a n d f u n d a m e n t a l s o f a r c h i t e c t u r e
- U n d e r s t a n d i n g o f p e r f o r m a n c e e n g i n e e r i n g
- K n o w l e d g e o f q u a l i t y p r o c e s s e s a n d e s t i m a t i o n t e c h n i q u e s
- B a s i c u n d e r s t a n d i n g o f p r o j e c t d o m a i n
- A b i l i t y t o t r a n s l a t e f u n c t i o n a l n o n f u n c t i o n a l r e q u i r e m e n t s t o s y s t e m s r e q u i r e m e n t s
- A b i l i t y t o d e s i g n a n d c o d e c o m p l e x p r o g r a m s
- A b i l i t y t o w r i t e t e s t c a s e s a n d s c e n a r i o s b a s e d o n t h e s p e c i f i c a t i o n s
- G o o d u n d e r s t a n d i n g o f S D L C a n d a g i l e m e t h o d o l o g i e s
- A w a r e n e s s o f l a t e s t t e c h n o l o g i e s a n d t r e n d s
- L o g i c a l t h i n k i n g a n d p r o b l e m s o l v i n g s k i l l s a l o n g w i t h a n a b i l i t y t o c o l l a b o r a t e
- Preferred Skills:
Technology->Digital Marketing Platforms->Adobe Journey Optimizer - AJO