Role Scope

This is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated.

The role operates across Amazon Music’s three customer tiers - Free, Prime Music, and Amazon Music Unlimited (AMU), and uses channel interventions to drive acquisition, onboarding, engagement, retention, reactivation, churn management, and migration across tiers.

Role Complexity and Seniority

Single independent leader who will own both strategy and execution across multiple channels, lifecycle stages, customer propositions, and subscription tiers.

The role therefore requires the ability to:

Independently define strategies in areas where established playbooks may not exist.

Manage multiple interconnected channels and programs simultaneously.

Move fluidly between long-term strategic planning and hands-on execution.

Translate product features and perks into effective channel-led customer interventions.

Make informed trade-offs across Free, Prime Music, and AMU priorities.





Influence senior stakeholders and global partner teams without direct authority.

Build scalable mechanisms, automation, and operating models rather than relying on one-off campaign execution.

Deliver measurable impact across acquisition, engagement, retention, reactivation, churn management, and tier migration.

The ideal candidate will bring deep experience in customer lifecycle marketing, CRM, owned-channel strategy, digital merchandising, experimentation, and cross-functional leadership, with demonstrated success managing complex, multi-product or multi-tier consumer businesses.

Key job responsibilities
Key responsibilities include:

Define and execute the customer lifecycle strategy across email, push notifications, WhatsApp, Browse Home, retail merchandising, and landing pages, and beyond.

Develop differentiated lifecycle journeys for Free, Prime Music, and AMU customers, reflecting the

📌 Marketing Manager – Customer Lifecycle, Amazon Music (Mumbai)
🏢 Amazon
📍 Mumbai