Our brand operates at the intersection of beauty, fashion, and lifestyle, delivering high‑quality products directly to consumers through a robust D2C e‑commerce platform. As we continue to expand our market presence, the need for a sophisticated, data‑driven performance marketing function has become critical. The Digital Marketing Executive / Senior Executive will be a central figure in this effort, responsible for shaping and executing paid media strategies that drive acquisition, retention, and revenue growth.

In this role, you will own the full lifecycle of Meta and Google advertising campaigns. From the initial strategic brief, you will define target audiences, select appropriate ad formats, and set clear performance objectives aligned with business goals. You will then build, launch, and continuously monitor campaigns across Meta Ads (including catalog, remarketing, lookalike, and conversion campaigns) and Google Ads (encompassing Search, Shopping, Performance Max, Display, and YouTube). Daily budget management, bid adjustments, and spend allocation will be under your control, ensuring that each dollar contributes to the desired ROAS and CPA targets.

Optimization is a daily habit. You will conduct rigorous A/B testing on creative assets, copy variations, audience segments, and bidding strategies, using the results to refine campaigns in real time.



Close collaboration with the creative team will be essential to develop performance‑oriented visuals and messaging that resonate with our target shoppers. You will also work with product and merchandising teams to align promotional calendars and inventory considerations with paid media plans.

Beyond the numbers, you will serve as a strategic partner to senior leadership. Regular reporting sessions will allow you to present performance insights, recommend budget reallocations, and propose new acquisition tactics. Your ability to communicate complex data in a clear, concise manner will help align cross‑functional teams around shared objectives.

The ideal candidate thrives in a quick‑paced, results‑focused environment and possesses a deep understanding of the metrics that matter to D2C brands. You should be comfortable navigating the nuances of beauty, fashion, or lifestyle consumer behavior, and you must demonstrate a track record of delivering measurable growth through paid media. A strong analytical mindset, coupled with excellent communication and problem‑solving skills, will enable you to succeed in this role.

We offer a collaborative culture where data informs every decision, and where innovative thinking is rewarded. If you are passionate about performance marketing, eager to own end‑to‑end campaign execution, and ready to make a tangible impact on a growing e‑commerce brand, we invite you to apply.

📌 Digital Marketing Executive / Senior Executive (Delhi)
🏢 Happiest Resume
📍 Delhi