It's a full‑service media planning and buying partner, is expanding its leadership team in Gurugram. The Group Head – Media Planning & Buying will be the strategic engine behind the agency’s multi‑category client roster, which includes leading names in FMCG, fintech, BFSI, e‑commerce, technology, fragrance and beauty. This senior role sits at the intersection of data‑driven performance marketing and brand‑building, requiring a nuanced understanding of how to blend these objectives into cohesive, ROI‑focused media programs.

The incumbent will own the end‑to‑end media lifecycle. From the initial discovery workshops with clients, the Group Head will translate business objectives into category‑specific media strategies that leverage both digital and offline channels. This includes developing media mix models, setting KPIs, and defining measurement frameworks that align with client expectations. The role demands a hands‑on approach to media buying, overseeing execution across programmatic DSPs, search platforms, social networks, television, radio, out‑of‑home and print, while ensuring that each placement contributes to the overall performance targets.

Negotiation is a core component of the position. The Group Head will lead vendor negotiations, secure competitive rates, and extract value‑adds such as premium inventory or audience extensions. Effective budget stewardship is essential; the leader will allocate spend across channels,



monitor pacing, and re‑optimize in real time based on performance data. Regular reporting to senior client stakeholders will highlight insights, ROI, and recommendations for future cycles.

Collaboration is key. The Group Head will work closely with senior account leads to align media recommendations with broader brand strategies, and with the analytics team to translate raw data into actionable insights. This cross‑functional partnership ensures that media execution is not siloed but contributes to a unified brand narrative.

Success in this role will be measured by the ability to deliver measurable business outcomes for clients—whether that is increased sales lift, improved brand perception, or enhanced customer acquisition efficiency. The leader will also be judged on the profitability of the media function, the strength of vendor relationships, and the development of a high‑performing internal team.

ThinkROI offers a dynamic, quick‑paced environment where innovation is encouraged. The Group Head will have the autonomy to shape media strategy, influence agency processes, and drive growth for both clients and the organization. If you thrive on strategic challenges, enjoy negotiating with media partners, and have a passion for translating data into impactful media decisions, this role provides a platform to make a significant impact.

📌 Group Head – Media Planning & Buying (Gurugram)
🏢 Happiest Resume
📍 Gurugram