Job Description

Senior Data Analyst - Full remote

We are seeking a highly analytical and business-oriented Senior Data Analyst with 5-7 years of experience supporting data-driven decision making within large, complex multinational organizations. The successful candidate will be responsible for collecting, validating, transforming, analyzing, and visualizing data from multiple sources to provide actionable insights that support strategic and operational business objectives.

This role requires robust technical expertise, experience working with digital marketing and analytics platforms, and the ability to communicate complex findings clearly to business leaders and stakeholders across global markets. The ideal candidate is passionate about data quality, KPI management, performance reporting, and identifying opportunities and risks that impact business outcomes.

Data Collection, Validation & Management

- Collect, integrate, and manage data from multiple internal sources, ensuring accuracy, completeness, and consistency.
- Perform data validation, cleansing, reconciliation, and quality assurance activities to maintain reliable datasets.
- Develop and maintain processes that support data governance, reporting accuracy, and audit requirements.
- Create and document standardized datasets and reporting structures that enable consistent KPI tracking across business functions and regions.

Analytics & Business Insights

- Analyze large and complex datasets to identify trends,



opportunities, risks, and actionable recommendations.
- Translate business requirements into analytical models, metrics, dashboards, and reports.
- Proactively identify marketing performance drivers and provide recommendations to improve business results.
- Deliver data-driven insights that enable leadership teams to make informed decisions regarding marketing campaigns, channel attribution, e-commerce, customer engagement and conversion rate optimization initiatives.
- Monitor key business KPIs and investigate variances, anomalies, and emerging risks to business objectives.

Reporting & Visualization

- Design, develop, and maintain interactive dashboards and visualizations using industry-leading business intelligence tools.
- Create executive-level reporting packages that communicate performance against goals and strategic priorities.
- Present insights through clear and compelling visual stories that are easily understood by technical and non-technical audiences.
- Continuously improve reporting frameworks to increase automation, usability, and business value.

Stakeholder Management

- Partner with business leaders and cross-functional teams to understand reporting requirements and strategic objectives.
- Support global stakeholders by providing timely analysis and recommendations.
- Collaborate effectively with regional and international team members across multiple time zones.

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