Senior Brand Manager / Group Brand Manager, Marketing | Kolkata / Gurgaon / Mumbai
Lead brands that families trust. Grow with the Emami story.
Emami is a home-grown Indian FMCG group with household brands, a robust legacy and an ambitious growth journey ahead. We are looking for an experienced Brand / Marketing leader who is excited by that journey. You will take ownership of a portfolio of brands and drive strategy, innovation, consumer engagement and business growth.
What you'll do
• Brand strategy and portfolio ownership: Build and deliver brand strategies and annual brand plans that align with business objectives, brand positioning and growth priorities.
• Consumer insight and market intelligence: Find growth opportunities through consumer insights, market analysis, competitive benchmarking and emerging trends, strengthening brand equity and positioning.
• Brand communication and campaigns: Lead ATL, BTL and digital initiatives, including brand communication, campaigns, media planning and consumer activations.
• Product development and innovation:
Partner with R&D; and cross-functional teams to shape product concepts, positioning and NPD based on real consumer needs and market opportunities.
• Go-to-market and growth: Drive launches, go-to-market strategies, brand extensions and market expansion, including D2C and digital platforms.
• Brand performance and analytics: Track brand health, campaign effectiveness, market performance and competitor activity, and use data to sharpen strategy and act early.
• Cross-functional collaboration: Work closely with Sales, R&D;, Corporate Communications and other stakeholders to deliver seamless execution and consistent brand messaging.
• Agency and partner management: Manage advertising, media and market research agencies and other partners for timely, high-quality delivery.
• Budget and ROI: Manage brand budgets and marketing spend, allocating resources wisely and improving ROI across campaigns and channels.
• Team leadershi
📌 Group Brand Manager (Kolkata)
🏢 Emami
📍 Kolkata