Location: Gurugram (Onsite)
Experience: 2–4 Years (Direct D2C Brand or High-Growth Agency Experience)
Budget Ownership: High-Spend (50k-200k+ / ₹25L-₹1Cr+ monthly ad spend)
Reporting To: Head of Growth / Founder

About KSHM

At KSHM, we’re redefining how modern India moves — through performance-led activewear that blends comfort, function, and design. Loved by 5L+ customers and a growing 105K+ IG community, we’re building a brand that evolves with the people who wear it.

Core Objective

We are not looking for a dashboard operator or a campaign launcher. We are hiring a Performance Marketing Lead with extreme analytical rigor and deep technical ownership to manage, optimize, and aggressively scale paid customer acquisition.

You will own the end-to-end performance engine: from server-side tracking integrity and creative iteration pipelines to bottom-of-funnel conversion rate optimization (CRO) and unit economics (CAC, MER, Blended ROAS, First-Time Contribution Margin).

Key Responsibilities
• 1. Paid Acquisition & High-Scale Media Buying (Meta & Google)Meta Ads:



Manage full-funnel campaigns across Advantage+ Shopping Campaigns and Campaign Budget Optimization / Ad Set Budget Optimization, with efficient Cost Per Acquisition and scalable growth.
• Google Ads: Manage Performance Max, Google Search, Google Shopping, and Demand Generation campaigns while minimizing brand cannibalization.
• Budget & Optimization: Allocate spend based on Customer Acquisition Cost and Marketing Efficiency Ratio, while optimizing Return on Ad Spend and overall unit economics.

• 2. Technical Infrastructure, CAPI & MeasurementConversion Tracking: Manage end-to-end tracking across Google Tag Manager, Google Analytics 4, and Meta Conversions API, ensuring reliable server-side tracking.
• Event Optimization: Maintain solid Event Match Quality by passing enriched user parameters such as email, phone, external ID, fbp, and fbc.
• Attribution & Feed Audits: Audit postback signals, browser-server

📌 Lead Performance Marketing (Gurugram)
🏢 Kshm
📍 Gurugram