This role owns Sketch Lighting's e-commerce presence end to end — setting up and managing storefronts on Amazon, Pepperfry, and other relevant platforms, running performance-driven campaigns, and growing revenue from the digital channel. This is a highly ownership-driven role requiring a blend of analytical skill, visual sense, and marketplace expertise.
ROLE TASK - (E-COMMERCE EXECUTIVE (FOR SETUP & GROWTH))
Platform Setup
• Set up and optimise Sketch Lighting storefronts on Amazon, Pepperfry, Flipkart, and relevant platforms. Complete A+ content, brand store, and product listings.
Product Listings
• Create high-converting product listings with SEO-optimised titles, bullet points, descriptions, and images. Coordinate with design team for assets.
Inventory & Pricing
• Monitor stock levels and pricing across platforms. Coordinate with production and purchase for replenishment.
Campaign Management
• Plan and execute sponsored ads, deal campaigns,
and promotional events on each platform.
Performance Tracking
• Track daily/weekly sales, return rates, reviews, and ad spend. Report vs. targets.
Review Management
• Monitor customer reviews. Flag issues to QA. Respond to negative reviews promptly.
Recent Platform Expansion
• Identify and onboard Sketch Lighting on new relevant platforms — government e-marketplace, interior design platforms, etc.
Non-Negotiables
• All listings must be live with A+ content before any ad spend
• No negative review without a response within 24 hours
• Daily sales dashboard sent to USH by 9 AM
Success Metrics (KPIs)
• Monthly GMV vs. target
• ACOS (Advertising Cost of Sale) ≤ benchmark
• Number of active SKUs listed
• Review rating maintained ≥ 4.2
📌 Ecommerce executive (India)
🏢 Sketch Lighting
📍 India
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