Job Description:
Job Title: Brand Manager – Beauty & D2C
Location: Jaipur | On-site
Experience: 2–4 Years
Employment Type: Full time
Industry: D2C / E-commerce / Beauty & Personal Care
About The Role
We are looking for a hands-on Brand Manager with experience in Skincare, Beauty, Fashion or other consumer brands to support and execute brand-building initiatives at The Wellness Shop.
The role involves working closely with the founders and internal teams across brand communication, content, influencer marketing, campaigns and product launches.
Key Responsibilities
Brand & Marketing
• Support the development and execution of brand strategies and marketing campaigns.
• Maintain consistent brand positioning, communication and visual identity across channels.
• Plan and execute campaigns for product launches, offers and key business initiatives.
• Work closely with the performance marketing team to align brand and growth activities.
Influencer & Creator Marketing
• Identify and manage relevant influencers and creators.
• Coordinate influencer collaborations,
product seeding and content campaigns.
• Track campaign performance and maintain influencer relationships.
Content & Communication
• Coordinate with creative teams, agencies and internal stakeholders for social media and campaign content.
• Develop content ideas and briefs aligned with brand objectives.
• Ensure consistent brand communication across social media, website and other consumer touchpoints.
Market & Consumer Research
• Track competitor activities, consumer trends and emerging opportunities.
• Use market insights and campaign data to improve brand initiatives.
• Support new product launches and brand growth projects.
Execution & Ownership
• Manage multiple brand projects and ensure timely execution.
• Work closely with founders and cross-functional teams.
• Take ownership of assigned projects from planning to execution.
Candidate Profile
• 2–4 years of experience in Brand Marketing, Brand Management,