Job Title: Performance Marketing Executive

Experience: 1 to 4 Years (IT Industry)

Company: Codewinglet Pvt Ltd

Location: Surat, Gujarat (Must be based in Surat or willing to relocate)

Work Mode: Work from Office (WFO)

Employment Type: Full-time

About Codewinglet

Codewinglet Pvt. Ltd. is an AI-first engineering company building contemporary software products and solutions across AI, web, backend, and cloud technologies.

We are looking for a results-driven Performance Marketing Executive to plan, execute, optimize, and scale digital marketing campaigns that generate qualified leads, increase brand visibility, and maximize return on ad spend (ROAS). The ideal candidate should have hands-on experience with paid advertising platforms, analytics tools, audience targeting, campaign optimization, and conversion tracking.

Key Responsibilities

• Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
• Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.




• Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign structures, ad groups, and audience targeting strategies.
• Perform A/B testing of creatives, headlines, landing pages, and ad copies.
• Track campaign performance using analytics and conversion tracking tools.
• Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
• Generate regular performance reports with actionable insights and optimization recommendations.
• Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.
• Implement remarketing and retargeting campaigns.
• Optimize landing pages for better conversion rates.
• Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

Requ

📌 Performance Marketing Executive (Surat)
🏢 Codewinglet Private
📍 Surat