Location: Bengaluru
Work Mode: Work From Office
Employment Type: Full time
Experience: 3 to 5 years
Team: Marketing

About upGrad:
upGrad is one of India's largest online higher education platforms. We work with leading universities to offer UGC-recognized online degrees and career-focused programs to working professionals and young learners across the country. Our marketing team's job is to help people see online degrees as real, relevant and affordable education, and to make it easy for them to start studying.

About the Role:
We are looking for an Influencer Marketing Manager (or Assistant Manager, based on experience) to own influencer marketing for upGrad and our university partner programs. You will plan and run campaigns end to end, build a strong creator network, and tie every campaign to outcomes that matter: awareness, trust, leads, applications and enrolments.

This is an in-house role. You will work closely with the brand, performance, content, creative and partner university teams, and you will lead a small team of Influencer Marketing Executives.

Key Responsibilities:




Strategy and planning
• Own the influencer marketing strategy for upGrad and its university partner programs, aligned to business and brand goals.
• Turn campaign objectives into clear plans: creator shortlists, content formats, deliverables, budgets, timelines and KPIs.
• Build the right creator mix across macro, mid-tier and micro creators, across categories such as education, career, finance, technology and lifestyle, and across languages and Tier 1, 2 and 3 audiences.
• Use influencer content to build trust in online degrees and to show who is studying online and why.

Campaign execution
• Manage campaigns from briefing and creator selection through content approvals, publishing, reporting and post-campaign review.
• Review creator content for brand fit, accuracy of program and university information, and compliance with ASCI and platform disclosure guidelines.
• Keep campaigns on sc

📌 Influencer Marketing Manager (Bengaluru)
🏢 upGrad
📍 Bengaluru