The Direct Sourcing function plays a critical role in strengthening direct customer acquisition engine by driving high-quality lead generation, nurturing prospects through the sales funnel, and ensuring superior conversion outcomes.

The role is responsible for owning the complete direct conversion journey-from prospect identification and outreach to site visit generation and seamless closure-while ensuring operational excellence, accountability, and an enhanced customer experience across every touchpoint.

Key Responsibilities

• Outbound Calling & Lead Outreach
• Drive proactive outreach to potential customers through outbound calling initiatives
• Engage prospects from purchased databases, sourced leads, and internal lead pools
• Qualify prospects based on defined business parameters
• Build and maintain a robust pipeline of potential customers through continuous engagement
• Site Visit Generation
• Drive walk-ins and scheduled site visits through strategic prospect nurturing
• Booking Conversion
• Drive sales closures from directly sourced leads




• Work closely with the site sales closing team to improve conversion ratios
• BTL & Corporate Activations
• Plan and execute on-ground activation initiatives
• Drive corporate outreach programs and engagement activities
• Generate qualified leads through strategic BTL interventions
• Direct Conversion Pipeline Ownership
• Act as the custodian of the entire direct sourcing and conversion funnel
• Prospect Relationship Management
• Serve as the seamless bridge between prospects and the sales closing team
• Funnel Accountability & Performance Management
• Drive end-to-end ownership of direct sourcing outcomes

Key Performance Indicators (KPIs)

• Outbound connect rate
• Qualified lead generation
• Site visit generation ratio
• Site visit to booking conversion
• Booking contribution through direct sourcing
• Activation-to-lead conversion efficiency

Preferred Experience

• Experience in residential real estate sales / direc

📌 Dy Manager-Sales (Bengaluru)
🏢 Brigade Group
📍 Bengaluru