1. Digital Brand Strategy
• Develop and execute Magma's digital branding roadmap aligned with the overall transformation charter.
• Translate brand strategy and positioning into digital-first consumer experiences.
• Ensure consistency of brand identity and messaging across all digital channels.

2. Social Media & Community Building
• Lead social media strategy across LinkedIn, Instagram, YouTube, X, Facebook and emerging platforms.
• Build a solid community engagement framework.
• Drive platform-specific content strategies and audience growth.

3. Content & Storytelling Engine
• Build and manage an always-on content ecosystem.
• Develop content pillars covering customer education, thought leadership, product storytelling, and employer branding.
• Oversee content calendars, content production, and distribution.

4. Digital Agency Management
• Act as the primary owner of the Digital Agency relationship.
• Define annual roadmaps, KPIs, content plans, and governance mechanisms.




• Drive execution quality, speed, and innovation.

5. Digital Brand Experience
• Collaborate with Product, UX/UI, and Technology teams to ensure digital content and experiences reflect the brand promise of simplification and experience.
• Review website content, digital journeys, and customer communication touchpoints from a brand perspective.

6. Influencer & Partnership Ecosystem
• Build influencer, creator, and industry partnership programs.
• Develop thought leadership and content collaborations to amplify reach and credibility.

7. Insights & Performance Monitoring
• Track brand health metrics across digital platforms.
• Monitor engagement, sentiment, share of voice, community growth, and content effectiveness.

Leverage ORM insights to continuously improve digital narratives

📌 Senior Manager– Digital Marketing (Mumbai)
🏢 Magma General Insurance
📍 Mumbai