Manager, Marketing, Singapore (Manchal)

Manager, Marketing, Singapore (Manchal)

08 Oct
|
CapitaLand Investment (CLI)
|
Manchal

08 Oct

CapitaLand Investment (CLI)

Manchal

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited ( CLI ) is a leading global real asset manager with a solid Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Responsibilities

Job Description

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall( s ) assigned to achieve desired KPIs
• Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short-term leasing opportunities
• Form strategic partnerships to source for sponsorships,



opportunities to host unique events or identify publicity opportunities for the mall.
• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.
• Plan the department’s budget to ensure that expenses are kept within the approved budget.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.
• Develop exciting online marketing strategies to actively engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee the marketing of advertising spaces to maximize mall’s revenue.
• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
• Maintain customer service initiatives and achieve service standards set for the mall.
• Be actively involved in supporting group campaigns and

📌 Manager, Marketing, Singapore (Manchal)
🏢 CapitaLand Investment (CLI)
📍 Manchal

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