Role Overview
We are looking for a Director with a strong strategic foundation to drive the agency’s growth through insight-led thinking, differentiated positioning, and high-quality pitches. This role will anchor the agency’s strategic direction across recent and existing business, ensuring that every engagement is rooted in deep consumer understanding, creative thinking, and measurable business impact.
Key Responsibilities
1. Strategic Leadership
• Lead the strategic vision for the agency across clients, categories, and offerings.
• Translate business problems into insight-driven marketing and communication strategies.
• Establish frameworks and approaches that elevate the quality of thinking across the agency.
• Act as the final custodian of strategy across key accounts and pitches.

2. Pitch Strategy & New Business
• Anchor and lead end-to-end pitch strategy, from brief decoding to final presentation.
• Drive differentiated, insight-led narratives that go beyond generic solutions.
• Collaborate with creative, media, and data teams to craft compelling, cohesive pitch stories.




• Identify white spaces, cultural insights, and innovative approaches to improve win rates.
• Personally lead high-stakes and marquee pitches.

3. Client Strategy & Business Growth
• Partner with senior clients as a strategic advisor, shaping their marketing and brand direction.
• Ensure all client work is rooted in strong strategic thinking and measurable outcomes.
• Drive organic growth through better thinking, sharper positioning, and proactive ideas.
• Continuously assess and improve the strategic health of client businesses.

4. Creative & Strategic Integration
• Work closely with creative leadership to ensure ideas are both innovative and strategically sound.
• Champion creativity backed by insight, ensuring relevance and effectiveness.
• Push teams to move beyond execution into big-picture thinking and brand building.

5. Business & Revenue Ownership
• Own overall business growth and rev

📌 Strategy Director (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai